The Brand Analyst (BA) position is responsible for partnering with Brand Manager in marketing strategy planning, development and implementation, portfolio and P&L management, communications, and commercialization for brands. The BA contributes to cross-functional teams working with Sales, Operations, Finance, R&D (InTech) and outside agency partners in order to execute brand initiatives.
Assist in development and execution of annual and multi-year brand strategic plans.
Support brand team in management of consumer and customer marketing programs that drive consumer engagement and profitable growth with key retailers.
Partner with Sales Strategy and Category Management teams to ensure Sales efforts are aligned with overall brand strategy, including creation of selling stories and communication / release of sales-related materials to field team.
Portfolio and P&L Management
Contribute to monthly business reporting and analysis by gathering consumption and shipment data and converting into insights and storytelling.
Manage brand budget, own purchase order creation and invoice processing.
Support brand team in execution of communications plan tactics to deliver on-budget, growth-driving tactics in packaging, promotions, advertising, PR, digital and social engagement.
Execute near-term commercialization projects (e.g., display commercialization, minor product and packaging updates, existing product into existing pack type) from ideation, to scope development through commercialization.
Support Associate Brand Manager and Innovation Brand Lead with submission of Item Proposal Forms (IPFs).
Team Leadership & Development
Support the cross-functional leadership role of Marketing in order to build a high performance cross-functional environment.
Demonstrate solid business acumen in project management, financials, forecasting, building a business case, customer relations and presentation skills.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Strong project management skills; ability to cover multiple tasks and to leverage peer influence to drive projects to on-time completion
Strong oral/written communication skills
Strong analytical acumen
Strong creative & problem solving ability
Ability to learn quickly, and then act with agility
Comfort working independently & through ambiguity
Desire to operate in fast-paced, hands-on environment
Bias for action & passion for delivering results
Education and Experience
0-2 years of consumer marketing, brand management or product management experience preferred
Proficiency with Microsoft Office
Proficiency with IRI or Nielsen a plus
Proficiency with SAP a plus
We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.