KAR Global (NYSE:KAR) is a global Fortune 1000 company headquartered in the Indianapolis suburb of Carmel, Indiana, with approximately 10,000 employees across the United States, Canada, Mexico, the United Kingdom and Europe. Our diverse team helps the world’s largest automotive manufacturers, financial institutions, dealer groups, fleet operators and rental companies buy, sell and trade used vehicles. In 2019, we sold nearly 3.8 million vehicles valued at approximately $40 billion through our physical, online, and digital/mobile auction marketplaces. We move quickly, and we’re looking for creative communicators with an entrepreneurial spirit to be part of our global expansion.

Never heard of us? Help us change that.
 

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The Digital Marketing Specialist is a key member of the digital marketing team and a strategic partner to the company’s business units. This role will work closely with the marketing campaign leads, designers, copywriters and other members of the digital marketing and broader marketing organization to design and execute broad-scale, multi-channel marketing campaigns and other deliverables that increase customer awareness, registration, engagement and loyalty.  The role will be responsible for a wide range of responsibilities including concepting, designing, building, testing and publishing Salesforce Marketing Cloud pages and emails; the design, launch, monitoring and measurement of other digital campaigns; and assisting in the creation of other various digital media items from concept to completion when needed. 

Required Competencies:

Qualified candidates must have demonstrated, advanced experience, knowledge and fluid user skills of Salesforce Marketing Cloud including at a minimum: Email Studio, Automation Studio, Journey Builder, Mobile Studio and Web Studio. Intermediate proficiency, knowledge and experience working with CAN-SPAM best practices; HTML, CSS media queries, AMPscript and SQL is strongly preferred. Additional digital design and/or graphic design skills and experience with Adobe Creative Suite, including: Adobe Dreamweaver, Photoshop, Illustrator and InDesign is also preferred. Experience with Basic Content Management systems (CMS), JavaScript and Bootstrap are a plus. 

Attributes:  

• Ability to combine analytical thinking with creative problem solving to assist teams and customers with innovative campaign ideas to drive business forward; 




• Be adaptable and resourceful with the ability to prioritize and juggle multiple projects in a fast, high- pressure environment; 




• Be curious, enjoy versatility, and bring a progressive, forward-thinking, approach to digital marketing; 




• Be a strong team player with exceptional communication, collaboration, teamwork skills and the ability to build partnerships and influence internal and external stakeholders;




• Be a highly organized, self-starter and a proficient time manager with exceptional attention to detail and accuracy and the ability to recognize anomalies despite tight timeframes and high volumes;




• Understand design-based thinking & planning for the best user experience. 

Education & Experience:

• Degree in Marketing, Communications, Digital Media or similar fields preferable.




• 3-5 years’ experience designing, implementing, monitoring and measuring digital campaigns in a Salesforce Marketing Cloud environment.

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