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Social Media Senior Manager at One Medical

Posted in Other 30+ days ago.

Type: Full Time
Location: San Francisco, California





Job Description:

About Us

One Medical is a membership-based primary care platform challenging the industry status quo by making quality care more affordable, accessible and enjoyable. But this isn't your average doctor's office. We're on a mission to transform healthcare, which means tackling the frustrations of everyone involved - from patients and providers to employers and health networks.

Across the country, our members enjoy access to comprehensive care at more than 80 locations across twelve cities (and counting!) as well as 24/7 access to virtual care. We've reached some this year, but our work is far from over. As we continue to grow and broaden our impact, we're building a diverse, driven and empathetic team, while working hard to cultivate an environment where everyone can thrive.
The Opportunity

Reporting to the Director of External Communications, the Senior Manager of Social Media will develop and execute organic content strategies across all One Medical social channels. Success in the role will be contingent on an ability to think creatively and execute quickly, while ensuring activities are rooted in achieving key business objectives, including increasing brand awareness and customer loyalty. Additionally, you will be inherently curious about all aspects of the One Medical business and how our social channels can help build relevancy with core external audiences. You will be effective in leveraging cross-functional resources, inhibit a sense of immediacy to participate in trending conversations, and can bring a thoughtful eye on the competitive environment, while demonstrating an in-depth understanding of the ever-evolving social landscape.

This is an excellent opportunity if you're passionate about storytelling for a variety of purposes: to make people think, to make them laugh, to make them learn, or to reframe their perspective. You will need to be able to work fast, manage multiple priorities, demonstrate strong judgment and attention to detail, take ownership, and be a team player with an ability to work with colleagues from across the organization. You should have proven experience executing social tactics aimed at both brand building and brand reputation management. You understand that the social landscape moves fast and even the best laid plans can quickly become irrelevant. Therefore, you should know how to balance your time between a fair amount of planning, and improvising, and you're comfortable doing both. Lastly, you should be self-motivated, creative and eager to learn about the business and the stakeholders we serve.

What you'll likely work on:

- Develop timely social content strategies that acquire new followers, engage current audiences, generate site traffic, support customer acquisition initiatives, and amplify overarching marketing efforts

- Engage in social media activations in real-time with an 'always-on' attitude; serve as the social media expert within the company and maintain a cutting-edge understanding of best practices, features, and tactics

- Tailor content to different audiences and platforms, understanding the interests of those audiences and the best practices for effectively engaging them

- Deliver clear guidance to creative team and external agencies, providing resources for development of visually appealing multimedia content

- Using a data driven mindset, analyze performance metrics and factor learnings into future campaigns; Report on performance results with a reliable cadence

- Use social listening tools to identify opportunities or potential crises on the horizon and then communicate your recommended plan of action

What you'll need:

- 7+ years experience in a communication or marketing role, with at least 5+ years focused on managing the strategy and implementation of social programs, preferably for both B2B and B2C brands

- 2+ years experience owning external vendor or agency relationships and budgets

- Experience working in a highly regulated industry (i.e. publicly traded company, healthcare, government, transportation etc.)

- Crisis communications acumen, with experience managing a brand's social media response to brand reputation concerns

- Exceptional writing, storytelling, copyediting, and proofreading skills, and an understanding of how to use these skills to not only embody, but enhance a brand's voice on social

- Experience with data analysis and social listening tools, Sprout Social is a plus

- Proven ability to lead multiple projects, prioritize and deliver against emerging priorities, multiple stakeholders and deadlines

- Ability to think creatively and execute quickly while ensuring activities are rooted in achieving key business objectives

Benefits designed to aid your health and wellness:

Taking care of you today

- Paid sabbatical after 5 and 10 years

- Employee Assistance Program - Free confidential advice for team members who need help with stress, anxiety, financial planning, and legal issues

- Competitive Medical, Dental and Vision plans

- Free One Medical memberships for yourself, your friends and family

- Pre-Tax commuter benefits

- PTO cash outs - Option to cash out up to 40 accrued hours per year

Protecting your future for you and your family

- 401K match

- Credit towards emergency childcare

- Extra contributions toward maternity and paternity leave

- Paid Life Insurance - One Medical pays 100% of the cost of Basic Life Insurance

- Disability insurance - One Medical pays 100% of the cost of Short Term and Long Term Disability Insurance

This is a full-time role based in any of our One Medical markets, with a preference for San Francisco or New York.

One Medical is an equal opportunity employer and encourages all applicants from every background and life experience..


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