***OPPD is very aware of the potential risks of COVID-19 and are evaluating all necessary precautions. With that, we are limiting travel and face to face interviews until further notice, so please expect some delays in processing of your application of interest.*** OPPDs Corporate Marketing & Communications is looking for a Brand Journalism Strategist to join their team!
This role is responsible for the following:
Creates comprehensive strategy of OPPD's content marketing/brand journalism channels, including OPPD The Wire .
Partners with Corporate Marketing & Communication (CMC) peers to develop and oversee an overall content strategy for this channel, which should ultimately further the utility's customer satisfaction and reputational goals.
Works closely with the Media Specialist to develop a roadmap for proactive media pitches and thought leadership opportunities as well as the Digital Channel Strategist to develop integrated content plans for social media.
Participates in storm, incident and business continuity communication activities as needed.
Specific accountabilites for the Brand Journalism Strategist include: Create comprehensive, 12-month brand journalism channel and content strategy to effectively achieve business outcomes around customer satisfaction, outreach and customer education.
Regularly evaluates content and channel effectiveness and implements new approaches and strategies to improve engagement. Conducts channel audits and uses data to identify personas for each channel to create a strong foundation for content strategy.
Partners with CMC peers, Customer Experience and Product Development & Marketing on channel and content plans that help achieve mutual goals (i.e., energy efficiency education, customer engagement, etc.)
Creates short and long-term editorial plans that demonstrate deep understanding of public perceptions and industry issues. Weighs risks and complexity of external factors in guiding and influencing message development.
Follows and support industry communication efforts
Takes into account competing and changing priorities, resources, and time demands to produce plans that are realistic and achievable
Proactively raises concerns regarding possible roadblocks and provides solutions
Owns day-to-day vendor relationship for brand journalism channels
Responsible toset brand journalism goals and create programs to achieve them.
Manage online presence by driving, tracking and listening to users.
Analyze, review and report on effective brand journalism sites and tactics.
Evolve, improve and update information when needed based on trends and content performance.
Align content and overall voice with corporate brand guidelines.
Provide regular performance analysis, as well as special reporting following major storms or crises, or other issues of interest to management.
Manage brand journalism editorial calendar and proactively create, curate and distribute company content to ensure continuous and optimized presence.
Provide support to internal teams and assist in developing key messages specific for brand journalism channels.
Select appropriate digital channels to maximize content delivery.
Participate in off-hours and storm & outage response efforts as needed.
Work as part of communication team to create and execute external communication strategies during incident, storm and Business Continuity Planning (BCP) activities as appropriate.
Proactively creates strategies to capture and communicate compelling content that provides context for customers during storm and incident events.
Qualifications
Required:
Bachelors degree in Communications, Journalism, Marketing, or related field
Five (5) years of experience in external communication and/or media relations, including crisis and incident response
Expert knowledge of AP style and a minimum of five (5) years of editing and writing experience for an external audience or news outlet.
Knowledge of online content management platforms
Desired:
Master's Degree in Communication or related field
Search Engine Optimization (SEO) expertise
Closing Statement
S3 Foundation $70,630 Midpoint $88,287 Where the Light Starts What does it mean to be the source of light? On a basic level, it means operating from a place of honesty and integrity. It's how we achieve things. How we provide affordable, reliable, environmentally sensitive energy. Because it matters. We've pledged to serve, honor, and care for this community. That means the 13 counties we service, and it means one another. It means the people right here at OPPD"proudly comprised and welcoming of every creed, race, age, orientation, and color. Being where the light starts means showing up for each other and the people we serve. Doing the right thing even when no one's watching. We're proud of our commitment. We reward creative problem solving. We recognize that consistency and reliability are tremendous resources. That providing these things to the community and each other is a privilege. Because we are leading the way the future is powered. We are the source of light. Out there. In here. Everywhere.
Org Marketing Statement
EOE: Protected Veterans/Disability
How To Apply
Apply online at www.oppd.com on or before December 31, 2020. Recruiter: Athena Roberson, asroberson@oppd.com
**PLEASE NOTE** - Your application has not been submitted unless you have applied for a specific requisition. If you have not chosen a specific opening, your application will remain in DRAFT form and will not be viewed by our Human Capital staff. ***OPPD is very aware of the potential risks of COVID-19 and are evaluating all necessary precautions. With that, we are limiting travel and face to face interviews until further notice, so please expect some delays in processing of your application of interest.***
