Understand and/or define the Key Performance Indicators (KPIs) of campaigns and marketing activities
Analyze collected data and present results, including hypothesis development
Perform analytical “deep dives” as needed
Monitor and provide optimizations recommendations for omni-channel campaigns
Design and conduct A/B testing and make recommendations for optimization
Create and conduct statistical analysis on various datasets
Skills/Knowledge Required:
2+ years of experience with marketing analytics
Experience with one or more of the following analytics platforms: Acoustics Analytics, IBM Coremetrics, Google Analytics, Adobe Analytics (Certifications are a plus)
2+ years of experience with data visualization tools (Tableau / DOMO / Excel / Qlikview, etc.)
Experience providing analysis and insights for one or more of the following: web and search traffic, email messaging statistics, social media trends, and offline media impact
Experience conducting ROI analysis, insights optimization and reporting for digital analytics (display advertising, search marketing, online video, social advertising)
2+ years of SQL experience
Working knowledge in one of these programming languages: JavaScript, JQuery, HTML, Python
Excellent written and verbal communication, particularly the ability to effectively communicate to non-technical audiences regarding technical matters
Ability to work well with a team environment
Education and Experience:
2 years of work experience or relevant academic degree in IT
Experience with e-Commerce software including:
IBM Digital Analytics (Coremetrics) or similar
Tableau
Bachelor’s Degree in business analytics, eCommerce, statistics, or information technology
Education
Required
Bachelors or better
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
