Posted in Public Relations 30+ days ago.
Type: Full-Time
Location: New York, New York
Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
Edelman Data & Intelligence (DxI) is seeking a Senior Account Executive with a focus on eCommerce planning and activation. Edelman Data & Intelligence (DxI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission. We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful. Our paid media discipline sits within Edelman DxI. Edelman DxI is part of Edelman, the largest independently owned communications firm in the world.
The Senior Account Executive will be responsible for day-to-day management of client’s eCommerce activities and ensure deliverables are presented on time and of high quality, and that all campaigns meet client objectives. A successful Senior Account Executive will have great attention to detail and be able to take complete ownership of the process of getting tasks completed to bring value to our clients.
Responsibilities:
Execute campaigns across eCommerce platforms including campaign creation, forecasting, budgeting and pacing, testing and optimization
Improved of daily and weekly optimizations to improve ROI/ROAS from digital media investments
Ensure campaign performance across multiple accounts are meeting client objectives and KPIs
Produce and interpret high quality performance reports to provide actionable insights and analysis
Act as day-to-day contact for client and/or Account Leads regarding eCommerce media
Provide strategic direction and input for media plans and goals; manage against them
Build and maintain relationships with key vendors, platforms, and technology partners
Monitor latest trends in eCommerce and digital advertising to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
Collaborate cross-functionally with other members within the digital and account teams
Assist with assessments and recommendations for new business opportunities
Understand other channels within Performance Marketing group, such as SEO, social, programmatic to develop integrated strategies focused on client’s business outcomes
Basic Qualifications:
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