Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
Edelman Chicago is currently seeking an Associate Director of Strategic Planning with experience developing strategic direction for our clients based on insights, creativity, and business acumen in the health space. This role is for you if you have a passion for inspiring big ideas, uncovering insights that lead to bigger, better, and bolder earned-centric ideas within the healthcare industry. You’ll work on creative consumer/patient and/or HCP campaigns, provide strategic guidance to clients, and push for brand communications strategies that drive results and impact.
Overview: This position is responsible for providing strategic insights/direction to aid in the development of compelling brand strategies and communication platforms in the health space, as a planning department representative working within our Health division. Working closely with the agency’s account management, creative, and a variety of other subject matter experts, the Associate Director will drive the development of a core brand idea into communications based on a synthesis of primary and secondary research, market, HCP stakeholder and/or consumer/patient data, and competitive analysis. Must be comfortable in a fast-paced agile environment and have the moxy and compelling rationale to support their insights and strategies with a team of smart and inquisitive team members and clients.
Specific Duties/Skill Requirements:
Experience working with Health clients including, Pharma, consumer and patient targeting, HCP stakeholder targeting, experience with health trade publications and media and keenly aware with navigating regulations within the industry.
Curiosity about what makes people act and think the way they do; able to find meaningful insights about motivation and craft powerful narratives to deliver that story
Ability to examine a problem from different perspectives (and alternate strategic routes) without losing sight of the big picture
Logical and analytical, yet capable of lateral thought
Intuitive about people, brands and marketing communications
Must be able to be consultative by nature and think quick on your feet, particularly in unpredictable circumstances
Ability to artfully map out insights from observations and implications to recommendations and the drive to work through the creative process
Have a demonstrated ability to develop, design, and conduct primary and secondary research
A true collaborator, able to work across, creative, account and client constituents, and alongside fellow planners
A status quo challenger, asking the provoking questions to draw out the best insights and brings the “What if?” to all meetings
Focus on identifying critical issues, trends and opportunities for clients and their consumers in their respective sector or space
Strong familiarity with common digital and social platforms and how to efficiently leverage these channels to deliver compelling communications
Understand consumer and patient behavior, human truths and behavior to create campaign messaging and cadence as well as inform content types
Can easily develop an understanding of the client’s business environment and strategy
Can perform competitive analysis and identify gaps and opportunities in the marketplace
Presentation skills; ability to argue a point-of-view coherently and concisely; comfortable engaging with senior level clients; quick thinker; able to speak authoritatively, without seeming dogmatic or inflexible
5-7 years of strategic account planning experience at an advertising, digital or PR agency, consultancy, or on the health client-side with experience collaborating with a cross functional team.
Experience managing and mentoring junior team members.
Excellent writing and presentation skills.
Ability to juggle multiple tasks at once.
Must be a self-starter who’s comfortable solving problems independently.
Must be able to utilize and integrate strategic tools into day-to-day work as necessary including MRI, Iconoculture, ComScore, eMarketer, Forrester etc.
You are skilled at participating in, and leading, strategic discussions both internally and with clients.