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Senior Analyst, Digital Content and Experience at Forrester Research

Posted in General Business 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Cambridge, Massachusetts





Job Description:

Overview

Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you'll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us.

About This Role:

The Senior Analyst conducts innovative research and delivers advice to clients through written reports, consulting, client inquiries, and speeches. This analyst will be part of our digital transformation research team, which serves professionals who are responsible for the success of their firms' digital business strategy, technology platforms, and channels.

The successful candidate will conduct research and write for, present to, and advise technology and digital business leaders in sectors such as financial services, healthcare, CPG, and tech manufacturing to guide their omnichannel strategies and help them evaluate content management and customer data and support digital experience (DX) solutions. Candidates will need a strong understanding of the business and technology issues facing digital teams today and must have an appetite for conducting and writing research to stay in front of the key issues driving new investment and internal change management decisions.

Responsibilities


  • Develop a deep understanding of what Forrester clients require to be successful as technology and digital business professionals.

  • Conduct primary and secondary research and collaborate with fellow research analysts on key areas of digital transformation in target verticals, including being an expert on the leading content management and DX solutions (e.g., Acquia, Adobe, Automattic, BloomReach, Episerver, Kentico, OpenText, Salesforce, SAP, and Sitecore) and supporting tools for search and analytics and trends for omnichannel digital experience delivery.

  • Find and analyze data from Forrester and external (e.g., government, public filing, etc.) sources to support storytelling and client engagements.

  • Help define the future of content-driven commerce strategies by using research to paint an accurate, forward-looking picture about the impact of emerging technologies.

  • Write four long research documents per year that convey new ideas in a rich business context as part of the broader digital transformation research plan. These reports typically: 1) introduce new thinking about successful business and technology strategies; 2) compare new technologies or services and their potential to help clients solve their business challenges; or 3) size emerging business opportunities in target sectors.

  • Write four short research documents per year on digital issues facing end user organizations, in coordination with other eBusiness and B2B/B2C marketing strategy analysts and in the context of the overarching digital transformation research plan.

  • Consult with clients to apply Forrester's research in the context of their specific business environment and help solve their problems.

  • Present at select Forrester-sponsored conferences and briefings and deliver client webinars.

  • Establish an industry presence as an influential speaker and thinker.

  • Build relationships with senior technology and digital business professionals, as well as with the technology and services vendors that serve them, and the journalists who cover the market.

Qualifications


  • A strong record of academic achievement; a BA or BS degree at minimum, but an MBA or MS is preferred.

  • A minimum of five to seven years of experience working either in the retail and/or branded manufacturer space, or at a vendor, investment firm, or agency that focuses on content management and/or commerce markets.

  • Insights on how customer experience and employee experience are evolving for retailers and brands.

  • Deep intellectual curiosity about and knowledge of the impact of technology on the B2C and B2B sectors.

  • Solid business instincts and a practical understanding of what makes companies tick and how technology and digital executives think about the future of omnichannel business models.

  • A creative view of markets, technologies, and consumer attitudes, combined with a fascination with future developments and trends.

  • Demonstrated experience in successfully collaborating with colleagues, clients, and/or technology partners.

  • Superior listening, critical thinking, and writing skills, as well as authoritative presentation skills. Senior Analysts are expected to take complex, disparate ideas and distill them into simple, provocative concepts and be willing to take a stand on technologies, trends, and outcomes.

  • The ability to travel 40% of the time.


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FLSA Status:

Exempt

Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.





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