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About This Role:
The Sponsorship Sales Representative position sits within a dynamic team of events, sales, and marketing professionals who together deliver a series of marketing and technology conferences in North America, Europe, and Asia Pacific. Based in Cambridge, the role requires reporting to the event sales director and includes selling sponsorship products to a wide range of technology and marketing vendors.
Sell event sponsorships ranging from $15,000 to $125,000 via the telephone and onsite to technology and marketing vendors, service providers, and consultants.
Create and manage a pipeline of prospects that is three to four times the target to grow sponsorship client base and ensure target attainment.
Maintain the minimum daily phone metrics.
Build strong relationships and work closely with Forrester's direct sales force team (client and nonclient accounts) to prospect and close sponsorship sales.
Produce accurate and timely forecasts.
Manage accounts at Forrester events, including preconference briefings, setup support, account support during the event, and a post-event feedback session.
Coordinate with events marketing and logistics to ensure that sponsors timely receive the promised deliverables and that post-sale requests are addressed.
Maintain and build quality relationships to renew sponsorship business.
Align the content and value proposition of the event with the prospective sponsor's business initiatives and goals.
Meet revenue and bookings targets for sponsorship sales.
Provide timely collection of sponsorship revenues.
Achieve high levels of customer satisfaction among sponsors.
Clearly communicate the established sponsorship programs to prospective sponsors.
A bachelor's degree.
Two years of experience selling conference and event sponsorship and exhibit programs or related experience selling to technology and marketing vendors.
Direct experience in meeting sales objectives, building a network of contacts, turning leads into sales, identifying and closing new accounts, and managing large sponsor accounts.
Knowledge of and experience with CRM systems, preferably Salesforce.com.
A YTD quota target of $1.75 million.
The ability to multitask with internal departments and manage legal, billing, and logistical processes.
Excellent communication and expectation-setting skills.
Strong organizational skills.
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Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.