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Insights and Marketing Analytics Lead, 3M Safety & Graphics Business Group (Maplewood, MN) at 3M

Posted in Science 30+ days ago.

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Type: Full-Time
Location: Maplewood, Minnesota

Job Description:

3M is seeking a Marketing Research and Insights Lead for the Safety & Graphics Business Group (SGBG) located in Maplewood, MN. At 3M, you can apply your talents on bold ways that matter. Here, you go.

Job Summary:

The person hired for the position of Marketing Research and Insights lead will be a thought leader, deliver expert support and enable SGBG marketing and businesses to use and leverage data for informed, insights-based decisions that drive growth.

This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.

Primary Responsibilities include but are not limited to the following:

  • Responsible for SGBG Research and Insights, overseeing research and insights strategy, coordinating execution through Area Insights teams

  • Guides business teams to the appropriate research objectives for a consumer/customer learning plan to address the most important business questions

  • Proactively identifies needs for the Research and Insights group and communicate to SGBG Marketing Operations Leader

  • Leads and executes all phases of research projects from design through delivery of recommendations, including developing and managing the budget and managing the execution of research by outside vendors

  • Identifies and understands business group/Division needs and proactively defines requirements/questions to be answered by data/insights

  • Conducts detailed analyses to interpret data and synthesizes multiple data points to understand the target audience(s)

  • Aligns and collaborates with Corporate Marketing research and insights teams

  • Manages demand and supply in relation to research and insights initiatives to ensure the most relevant activities are being prioritized and are aligned to division/SGBG needs

  • Actively monitors market trends/innovations and integrates into team strategy to maintain relevance and stay competitive

  • Consistently monitors team needs and advocates for training to foster an environment of continuous development 

Basic Qualifications:                                               

  • Possess a Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution

  • Minimum of five (5) combined years of experience in Marketing, Marketing Consulting and/or Insights and analytics in a private, public, government or military environment

  • Strategy development experience

Preferred Qualifications:

  • MBA

  • Strong facilitation skills

  • International management and collaboration experience

  • Executional skills and background

  • Ability to pull together a story and make it actionable

  • Strong project management and organization skills

  • Excellent presentation and communication skills

  • Comfort with ambiguity

Location: Maplewood, MN

Travel: May include up to 15% travel

Relocation: Is not authorized


Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Diverse & Inclusive 3M

3M is a place where you can collaborate with other curious, creative people. Where your diverse talents, inclusiveness, initiative and leadership are valued. Where you’ll find challenging opportunities that make your career exciting and rewarding. With a diversity of people, global locations, technologies and products, 3M is a place to grow and be rewarded for excellence.

See job description.