Digital Marketing Coordinator at Miele USA

Posted in Admin - Clerical 6 days ago.

This job brought to you by Local Organization

Location: Princeton, New Jersey

Job Description:

Miele USA

An ideal opportunity to perform diverse digital communication functions, serving as the primary coordinator for website updates and maintenance, while growing and developing your career. In this role you will assist the Director of Digital Communications and work closely with the marketing, product, sales, and creative teams in helping to perform website updates, create and schedule email marketing campaigns, update customer data in CRM database, and analyze digital activities to support both the Miele brand and its customers throughout the lifecycle journey. A successful candidate will be responsible for, but not limited to, the following critical functions:

1. Daily oversight and maintenance of the and websites. Active participation in making, scheduling, releasing, and proofing website updates. Works closely with various team members, including website staff at our German headquarters, to make sure all materials are received and signed-off on by the go live date. Previous HTML knowledge a plus, but publishing tools allow to learn as you go.

2. Assists in the creation, scheduling, and reporting of email campaigns. Campaigns include monthly showroom newsletters highlighting various product and cooking demonstrations, online sales and promotions, or general brand emails. Position will also monitor automatic email campaigns and make suggestions for improvements or AB testing.

3. Assists in maintaining and updating customer information in customer relation management (CRM) database. This includes adding any segmentation tags for further customer analysis or targeted communications, uploading of new contacts or promotion redemptions, and creating email lists based on criteria.

4. Assist with resizing or request graphics for various digital channels including website banners, email campaigns, and social media. Previous experience with Adobe Creative Suite a plus.

5. Works closely with the digital communications specialist in learning of new software technologies and assisting with functions to migrate to a new platform over a multi-year, multi-department project.

5. Willingness to learn and make suggestions for Miele's social, search, and digital advertising programs in order to make Miele the preferred premium appliance brand in the US. Also monitors competitor websites and digital communications to bring new ideas to the Miele team.


Bachelor's Degree in marketing, advertising or communications with up to 2 years of professional experience in a related field. Experience with HTML code, Adobe Creative Suite, and web analytics knowledge preferred.

Personal Attributes:

  • Strong written and verbal communication skills
  • Self-starter with entrepreneurial spirit
  • Drive and energy
  • Organized and disciplined procedures, detailed oriented
  • Intellectual curiosity
  • Tech savvy (able to figure things out on own, can self-educate)
  • Creative inclination
  • Strategic focus
  • Team player
  • Can handle tight deadlines
  • Strong problem solving skills

Health & Wellness Benefits

Medical, Dental, Vision, Prescription Plan, Flexible Spending Account

Financial Security Benefits

401K, 529 Education Savings Plan, Long-Term Disability, Life Insurance, Affinity Credit Union, Corporate Mortgage Program, Employee Referral Program

Quality of Life Benefits

Employee Assistance Program, Health Club Memberships, Paid Time Off, Personal Days, Vacation, Volunteer Time

Interested candidates that possess dedication, the skills to exceed our customer's expectations as detailed herein and the drive to join a growing appliance brand are encouraged to apply online at


There are only a few brands in the world that have sustained their vision, traditions and high-quality standard for more than a century. Fewer still that can claim consistent family ownership and international brand name integrity. And only one that is recognized for creating the world's most innovative appliances. Founded in Germany in 1899 with a single promise of Immer Besser, a phrase meaning Forever Better, Miele has dynamically grown to become the world's largest family-owned and operated appliance company with over 16,600 employees, 12 production facilities, representation in nearly 100 countries and annual turnover of USD$3.62bn (2009/10).

As a premium appliance brand represented on all continents, Miele is steadfastly committed to the highest quality, performance and environmental standards. The company's innovative heritage, state-of-the-art design and engineering aesthetic have inspired comparison to other powerhouse German brands synonymous with innovation: Mercedes-Benz and BMW.

Miele's range of exceptional consumer appliances includes: vacuum cleaners; laundry systems; rotary irons; dishwashers; built-in convection, speed, steam and combi-steam ovens; cooktops; ventilation hoods; refrigeration; wine storage and coffee systems. Additionally, Miele Professional (the commercial product division) offers dishwashers, washing machines, tumble dryers and rotary irons for commercial use as well as washer-disinfectors for medical, dental and laboratory applications.

To research further, we invite you to visit for complete and detailed product information or for our public communication regarding Miele's commitment to our environment and its employees.

Miele is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V