Portfolio Readiness Marketing Specialist at HPE

Posted in Art 10 days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Houston, Texas





Job Description:

Portfolio Readiness Marketing Specialist

  

Job Description:

   

This person will drive planning and execution of activities, working directly with members of the GTM business teams, as well as NA Segment marketing. Also, interfacing with WW GBU marketing teams and personnel, along with understanding the products and SMEs associated with key parts of the business.

Develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region. Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.

Responsibilities:


  • Develop and secure approval for GTM plans and budgets.

  • Direct cross-functional, cross- organizational teams and agencies in the development and execution of GTM plans and budgets.

  • Track/report and may define program/campaign metrics/ goals/benchmarks.

  • Develop/communicate closed- loop post-analyses for marketing programs and identify/execute indicated actions.

  • Manage/monitor delivery of pre-determined messaging/content.

  • Execute/monitor pre- determined customer segmentation strategies and experience plans.

  • Perform marketing operations activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.

  • Assist sales with development of sales training materials.

Education and Experience Required:


  • BA or BS in Marketing or related field; MBA preferred.

  • 5+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing.

  • Agency, sales and/or channel experience a plus

Knowledge and Skills:


  • Knowledge of marketing principles, practices, tactics and tools.

  • Knowledge of offering, segment, partner and account- based marketing.

  • Knowledge of advertising/ direct marketing/research vendor practices and procedures.

  • Understanding of the industry, offering categories and company offerings/strategy.

  • Strong project and budget management skills.

  • Excellent written/oral communications.

  • Strong analytical skills.

  • Strong interpersonal skills.

  • Ability to manage and influence virtual teams.

  • Strong negotiating skills.

  • Ability to interface effectively with multiple levels of management and functional disciplines.

  • Strong influencing skills.

Responsible for his/her parts of the portfolio for the quarterly business brief outlining product information and business objectives for the segment marketing teams.

Also required to attend regular staff and planning meetings with the assigned NA business team and to help develop plans and activities with the segment team and others, to promote and enhance the marketing motion for those parts of the portfolio.

Job:

Marketing

Job Level:

Specialist

    

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.





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