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Consumer Insights Manager at EA

Posted in Management 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Redwood City, California

Job Description:

Consumer Insights Manager - Player Network

You’ll have a role in developing gaming experiences that players love. You’ll help drive the future of gaming at EA. You’ll represent the voice of players. You’ll drive business strategies using stories with consumer insight at the core.

The Consumer Insights Manager will join the Consumer Insights (CI) team at EA, which is part of the broader Global Analytics and Insights (GAI) organization at EA. GAI is a team of 200+ researchers, analysts and data gurus who help design and improve EA’s gaming experiences for the player.

CI is constantly in pursuit of understanding our players - their motivations for playing games and how their behaviors change alongside the ever-changing gaming market. This role within CI will focus on new product development within The Player Network, geared at creating a comprehensive gaming experience that’s as fun as possible for players. Your insights will guide the strategy and framework for how players discover, interact, and connect in the future Player Network ecosystem.

We’re looking for all the best kinds of people to make great experiences for our players. The best people want a job that inspires them, while giving them room to enjoy their lives. And we want to give them that. We celebrate diversity and inclusion by creating a place where you can come to work and be yourself. 

The CI Manager for Player Network  will work with...

  • Other members in the GAI organization - To develop a cross-functional ‘voice of the player’ that leverages other areas of expertise (e.g. data science, market trends, social listening)

  • The Player Network teams - The Player Network will enable a continuous play experience, making it easy for players to discover and enjoy games and the content that they love, while connecting with friends and communities through meaningful, shared experiences

In a typical week, this person could be…

  • Out in the field, talking with players about their gaming experiences and frustrations, which will guide the product team towards experiences they should build

  • Analyzing data, and building a story that guides product and marketing in their decision-making

  • Designing insights projects that guide new product development, using traditional or innovative techniques that are qualitative or quantitative in nature

  • Workshopping the essence of the EA brand and its relation to our titles, guiding brand strategy

If you’re interested in this role, you’ll need these skills or experiences:

  • Scrappy. You’re comfortable with a fast-paced, sprint-driven product cycles

  • Influential. You’re accustomed to collaborating with and influencing a cross-functional audience

  • Strategic. You have a track record of connecting the dots for your stakeholders

  • Creative. You’ve leveraged or designed non-traditional methodologies when the status quo wasn’t enough

  • Insights Master. You’re experienced across various research techniques and methodologies

  • 5-8 years of experience working in or with the

    • Interactive entertainment industry (e.g. video gaming, video/entertainment platforms)

    • Social media space (e.g. video, connection)

    • Streaming industry (e.g. video, music), and/or

    • Matchmaking apps (e.g. dating, interests)

    • If you have experience on the agency/consulting side, that’s a bonus

#WeAreEA and we exist to inspire the world to play. EA values creativity, pioneering, passion, determination, learning, and teamwork. We mean things like acting with curiosity, speaking up with original ideas, and committing to each other as one team.

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status or veteran status. We will also consider for employment qualified applicants with criminal records in accordance with applicable law.