Associate Director, Digital Investment at Mindshare
Posted in Admin - Clerical 9 days ago.
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Location: Atlanta, Georgia
Title: Associate Director, Digital Investment Mindshare: Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Department – Digital Investment: Our Digital Investment teams are critical in bringing our media plans to life. We are at the forefront of the digital marketplace. As the experts, we are tasked with driving innovation while delivering best in class media plans that drive value within the marketplace. We work in conjunction with our planning teams and are responsible for the tactical plans as well as negotiating and purchasing of digital media real estate. We are an integral part in capturing a client’s vision to reach the intended audience. Quick Notes: • This key role within the digital investment will primarily focus on the following Atlanta accounts: United States Marines Corp, John Deere, Orkin & gaming project work. • This role is pivotal in driving digital leadership and expertise across clients and integrated agency teams and will be our senior agency lead in relations with media partners and platforms. • Minimum amount of travel within this role. What we love about this position: • This is a leadership role within the DIG team and one of the most rewarding parts of being an AD is mentoring and leading your team into delivering outstanding campaigns for clients while having an impact on their personal growth and development. • Within this role you are helping our clients shape their business and address their business challenges. You truly have a voice in driving innovation and thought leadership. • It’s a diverse set of clients all with different marketing objectives so the opportunity to learn and stay challenged is high. • Working with a truly talented team, set of peers and leaders that each bring their own value and skillset, ensuring that you are constantly learning from and absorbing within your day to day role. How we’ll grow together: • The team has to be at the core of what we do, whether managing your people day-to-day or mentoring them to help them grow. This role is critical in championing a collaborative work environment with a team of curious, fearless, problem solvers. • Working across multiple accounts allows flexibility to shape the role to fit the individual’s needs. The successful candidate will have gravitas and be comfortable with autonomy while still being a team player and able to operate in an agile way. • Opportunities are limitless. The Atlanta office has an entrepreneurial culture in which we champion everyone having a voice and bringing forward ideas and new ways of working. Meat and Potatoes: • Work with Mindshare’s Digital Trading Leader and Director, Digital Investment, to establish a Digital Trading center of excellence at Mindshare. • Work with managers, senior associates and associates to help shape the offering and team construct in order to ensure it delivers for Mindshare’s client teams and most importantly, clients. • Work with Director to ensure each account has a clear trading strategy based on client goals. • Work with key partners and Director to drive negotiations that will benefit specific clients as well as the broader Mindshare client base. • Coordination with all practices to ensure cohesive plan output for clients. Additionally working with an integrated team means ensuring the right connections with Planning/Strategy, specialist areas such as National Broadcast and Print, as well as specialist digital practices (Mobile, Social, Search). • Lead via strong communication to support teams and promote superior Trading: • Casting a wider net to support Trading staff in client team discussions around trading/buying approach, etc. • Participating in regular Mindshare and GroupM trading meetings where appropriate • Helping DTL and Director to communicate market intel to teams via wider GroupM channels • Looking for opportunities that multiple brands can take advantage of, recognizing the diverse array of Mindshare clients What you’ve already conquered: • Microsoft Office (Excel, Word, PowerPoint) • Media Tools, Donovan Data Systems & Prisma is essential • 3rd party syndicated research resources (i.e. Comscore, Nielsen, etc.) is a plus but not required • Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications • Minimum of seven years including strong buying experience as well as team management • Comfortable working with budgets and numbers • Excellent verbal and written skills • Exceptional organizational skills, multi-tasking capabilities and detail oriented Mindshare is an EEO/AA Employer, M/F/Disability/Veterans Non Discrimination Disclosure: We do not discriminate on the basis of race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status, disability, veteran status, or any other status or class protected by applicable law. We apply this policy to recruiting, hiring, training, testing, compensation, promotion, transfer, benefits, and all other terms and conditions of employment. Mindshare is winning new business and expanding – come grow with us! Visit Mindshare online at http://www.mindshareworld.com/jobs