Marketing Strategist at Chapman University in Orange, California

Job Description:

Position Title:

Marketing Strategist

Regular

SA41924

full-time 40 hours weekly

Exempt

$67,000 - $82,000

Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate's qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.

The Marketing Strategist is a critical marketing planner, doer and partner relationship owner in Chapman University's Strategic Marketing and Communications (SMC) department. In collaboration with SMC's marketing team, SMC leaders and colleagues and designated University partners, this role collaborates to develop, execute and optimize marketing efforts for campaigns related to the University's strategic priorities. This role is a key liaison to the graduate admissions office, assigned schools and colleges in their portfolio as directed, and to other partners as appropriate. This role is responsible for researching, developing and communicating strategic marketing plans to meet partner and University goals; providing strategic marcomm consultations within and outside of SMC; and developing plans, content and other materials to advance their scope of work. This position reports to the Director of Marketing in SMC.

Marketing Development

• Steward the Chapman University brand and serve as the liaison between internal teams and on campus clients ("partners").


• Support marketing & communications functions across campus.


• Develop annual strategic plan deliverables including some or all of the following:
  
  
  • Audience lifecycle development
  
  
  • Journey building
  
  
  • Secondary (online) research
  
  
  • Data analysis
  
  
  • Objective planning
  
  
  • Media planning
  
  
  • Budgeting
  
  
  • Report writing
  
  
  • Formal presentations
  
  
  • Content (e.g., marketing copy, ads, brochures, one sheets, etc)
  
  
  
  
  
  


• Plan, create and promote marketing services, tools and products.


• Monitor, review and report on pertinent marketing activities.


• Research and advise on advertising options, including print, outdoor, email, social and paid advertising, organic.


• Help manage media vendor relationship and planning processing.


• Troubleshoot problems that arise in the marketing process to ensure compliance and project professionalism.


• Maintain files and information on contacts, solution description, active projects, website content, etc.

• Work with Director of Marketing on market research efforts that provide information for decision-making.


• Become intimately familiar with research tools, and use those tools to conduct discovery and provide synthesis and analysis on consumers, categories, brands, markets, industry trends, etc.


• Measures the success of communication efforts including auditing and assessing communications' vehicles.


• Provide feedback to colleagues on language and design layout of marketing material.


• Collaborate with and present data to university clients ("partners")


• Communicate updates of marketing materials to university clients ("partners") prior to publishing.

• Work with SMC's Creative and other teams to ensure proper internal alignment and communication with and on-campus ("partners").

• Bachelor's in English, communications, marketing, business, public relations or related field required, or an equivalent combination of education and job-related experience.


• Minimum 6 years' experience in a marketing and/or communication role, preferably with higher education and graduate-level recruitment experience.


• Proven ability to plan, prioritize multiple projects, and complete them in a timely manner.


• Understanding of customer and market dynamics and requirements.


• Strong writing and editing skills, including the proven ability to prepare and proofread clear, concise and grammatically correct business correspondence and other documents.


• Extraordinary skills in organizing and planning, problem analysis and problem solving


• Strong interpersonal skills with a diverse group of individuals at all organizational levels, both inside and outside the university.


• Strong technical skills to learn enterprise system, software and tools.


• Ability to demonstrate tact and diplomacy and maintain a high level of confidentiality.


• Strong commitment to customer service and teamwork.


• Knowledge of marketing principles and concepts.


• Ability to follow policies and procedures for Chapman University and the department; able to interpret, adapt and apply guidelines and procedures.

• Comfortable with formal/group presentations; persuasive, adaptable, stress tolerant.


• Experience in media selection and negotiation.


• Experience with web/internet marketing and advertising.


• Entrepreneurial, self-starter with good communication skills.

Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics. All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.


Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. Chapman University does not sponsor applicants for Staff and Administrator positions for work visas.


The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate