Sr. Director Creative Excellence & Marketing User Experience at helenoftroy in Boston, Massachusetts

Job Description:

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar , Curlsmith , Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day.



Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!



Position: Sr. Director Creative Excellence & Marketing User Experience



Department: Marketing



Work Location: Boston, MA, New York, NY, Morristown, NJ , Hybrid (work 3 days onsite



Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.



What you will be doing:


The Sr. Director, Creative Excellence & Marketing Technology User Experience is a key leadership role in the Global Marketing COE. This lead team member joins peers including VP, Business Insights & Analytics and VP, Experience Planning, Media, and Digital Strategy to identify key enablers and priorities to support the portfolio strategy and growth ambitions and drive creative and content excellence. You will be accountable for leading a creative and content project management team, agency roster, agency performance assessments, content creation model/process and content calendar approach and briefing best practices and content syndication and asset management. Additionally, role will be accountable for partnering with brands and IT on technology enhancements, roadmap, and AI-driven use cases.


The Sr. Director/Creative Excellence & Marketing Technology User Experience will cultivate creative excellence in briefing, agency reviews and pitches and creative/content testing best practices. They will work with brands to ensure all creative assets and content to fulfill the full-funnel experience plan. The Creative Excellence lead is also accountable for overseeing relationships with the preferred roster of creative agencies and ensuring every asset produced is fit for purpose and platform delivering business expectations and creative efficiency improvements. As the leader in this pivotal role, you will fuse user experience insights with creative excellence to ensure that all content deeply resonates with our users, driving engagement and brand loyalty.

• Leading a team of 20+ subject matter experts across creative, graphic design, in-house content studio, project management, content syndication and asset management.
  
  

• Accountable for assessing next-practice creative development tools (e.g., AI-generative solutions), creative collaborations and/or agency partnerships.
  
  

• Identify and assess best-in-class agency partnerships for the organization (e.g., PDP/Retailer Content, UX/UI Design, Production Solutions).
  
  

• Identifying business use cases for next-practice marketing technologies (e.g., digital commerce, website UX, AI-driven creative, etc.).
  
  

• Developing, tracking, and ensuring adoption of the right metrics for creative effectiveness measurement.
  
  

• Creating playbooks, training programs and workshops for educating the marketing department on digital marketing technologies and creative best practices.
  
  

• Creating and propagating a 'common language' for assessing creative excellence and quality throughout the organization.
  
  

• Partner with IT on marketing technology roadmap and key needs to boost user engagement and experience across owned properties.
  
  

• Identification of software/technology capabilities (e.g., PXM, DAM, etc.).
  
  

• Serve as consultant on content development thought leadership for the global organization, inclusive of retailer content needs.
  
  

• Spearhead the adoption and optimization of cutting-edge marketing technologies, such as personalized marketing platforms and content management systems, to deliver tailored and impactful user experiences.
  
  

• Responsible for defining and achieving creative excellence metrics that are tightly linked to user experience outcomes, such as increased engagement rates, higher user satisfaction scores, and enhanced interaction depth.
  
  

• Collaborate with leaders in Business Insights & Analytics, Experience Planning, Digital Strategy, and Category Leads to embed consumer experience into the DNA of our creative processes, ensuring that every piece of content both creates visual impact and is highly functional, fit for purpose for channel delivery.
  
  

• Ensure creative assets meet successful key performance indicators, both short and long-term efficiency metrics and improve year over year return on investment metrics as measured by market mix modeling.
  
  

• Lead creative training including bringing in platform partners (e.g., Meta, TikTok, YouTube, Amazon) for brands and agency partners.
  
  

• Assesses and develop POV for internal vs. external content development model.
  
  

• Participates with brands on briefing processes ensuring creative briefs and content development meets needs of Experience Plan content framework.
  
  

• Stays abreast of emerging marketing technologies to identify test and learn opportunities across the portfolio to drive enhanced content and/or user experience on brand.com.
  
  

• Develop best practice guardrails for DTC user experience specific to content (e.g., videos, ratings and reviews, testimonials, etc. ).
  
  

• Oversee the syndication of retail media content and ensure content scores are optimized for retailer.com.
  
  

Skills needed to be successful in this role:

• Proven leadership and competence across managing creative development, directing creative agencies of record, and leading in-house content development.
  
  

• Ability to align resources, prioritize, and meet deadlines in fast paced environment.
  
  

Minimum Qualifications:

• Bachelor's Degree.
  
  

• 12+ years of professional experience with relevant consumer insight background.
  
  

• Demonstrated experience in successfully leading partner relationships.
  
  

• Authorized to work in the United States on a full-time basis.
  
  

In New York City, the standard base pay range for this role is $ 164,258.55 - $ 246,387.82 annually. This base pay range is specific to New York City and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.



Benefits: Salary + Bonus , Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.


Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.


#LI-KE1


#LI-HYBRID


For more information about Helen of Troy, visit www.helenoftroy.com . You can also find us on LinkedIn , and Glassdoor .



Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture, and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status, or any protected basis.


We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.


Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June - many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.


At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.


The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time. Apply Now