Senior Analyst SEO at Hilton Global

Posted in General Business 9 days ago.

Type: Full-Time
Location: Addison, Texas

Job Description:

***This role is based at one of our corporate offices in Dallas, TX, or McLean, VA***

This is your chance to be part of a Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. The SEO team manages the four pillars of Search Engine Optimization (Technical, Content, Local, Global) to maximize natural search visibility in the search engines delivering high channel performance to Hilton's Portfolio of brands. You will report to the Senior Manager, SEO. As the Senior Analyst for the SEO team, you will be primarily focused on supporting strategic technical enhancements and assisting in delivery through Product teams.


Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

  • Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
  • Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
  • Paid parental leave for eligible Team Members, including partners and adoptive parents
  • Mental health resources including free counseling through our Employee Assistance Program
  • Paid Time Off (PTO)
  • Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities through every step of a Team Member's career journey and at every level, both in our hotels and across corporate. Hilton's leadership development framework focuses on developing skills and business insight through a range of programs and approaches to meet varying learning needs and preferences.

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.


Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

  • Identify website enhancement opportunities that increase traffic and conversion.
  • Monitor crawling of search engines, perform SEO research, and prioritize actionable platform changes.

How you will collaborate with others:

  • Communicate complex topics to non-technical audiences.
  • Promote SEO best practices across teams to broaden channel potential.

What projects you will take ownership of:

  • Research and help guide large-scale website enhancements and test-and-learn opportunities.
  • Support reporting needs that assess impact of content initiatives, technological enhancements.


You have these minimum qualifications:

  • Three (3) years of professional experience
  • Two (2) years in an SEO marketing role
  • A general understanding of website crawling, redirects, server errors.
  • Success discovering solutions and earning trust across diverse and intricate teams.

It would be useful if you have:

  • BA/BS Bachelor's Degree
  • Experience with Enterprise SEO tools like seoClarity, BrightEdge, Screaming Frog.
  • Experience with Python.
  • Experience using business tools such as Adobe Analytics, Google Search Console, JIRA.
  • Experience in Enterprise SEO strategy execution.


The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it's like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. Hilton's commitment to equal employment opportunity supports the attraction and retention of a diverse workforce that will enhance our effectiveness in attracting Team Members, customers, corporate partners, and owners.

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.

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