Love. It's what makes Subaru, Subaru®. And as the seventh largest auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That's what we call our Subaru Love Promise ®.
SUMMARY
Purpose is to increase awareness of the Subaru product and the Subaru retailer within a specific market by assisting retailers on becoming more effective marketers and aligning with SOA. This strategy is also intended to quickly elevate the strength of the current and future Subaru retailer (dealership) marketing efforts.
PRIMARY RESPONSIBILITIES
Provides consistent communication to District Managers and retailers on SOA and regional marketing initiatives to ensure synergy between advertising message, marketing programs, and events.
Activates SOA/Regional Marketing Programs (i.e., Auto Shows, Events, Sales Events, etc.) at the local/retailer level by assisting District Managers and retailers with brainstorming and program development.
Works with District Managers and retailers to more effectively utilize the Subaru Ad Fund to ensure maximum share of voice in the market for Subaru vehicles as well as fixed operations.
Customer Retention Performance - With retailers develops processes and programs to improve owner relations and loyalty.
Communicates national and regional incentive programs and sales challenges to retailers and District Managers.
Identifies, develops, and implements appropriate zone-level marketing activities that are consistent with overall SOA and regional direction.
ADDITIONAL RESPONSIBILITIES
Provides a Return on Investment (ROI) or post analysis on all events, sales, or media programs.
Role should provide a "one-stop" shop for ALL things Zone and Retailer marketing related; Sales, Parts & Service (Care Connect, PROFIT BOOSTERS, accessories, etc.).
Strong interaction with Regional Marketing Manager.
SKILLS AND ABILITIES
Clearly understands marketing initiatives and educate retailer body on these programs.
Ability to effectively manage multiple budgets.
Exceptional communication skills; articulate, can ‘think on your feet', expertly present to an audience in person and on paper, effectively listens and recognizes the value of others perception. Initiates open dialogue and candid discussions.
Strong interpersonal and leaderships skills; respectful, positive and professional demeanor, team player, excellent negotiator and mediator, initiates the exchange of ideas.
Excellent organization and time management skills, highly successful at handling multiple priorities.
Displays strong passion and drive: energetic, projects a strong positive presence; committed to the job, motivates, inspires and empowers others; cooperative and reliable.
WORK ENVIRONMENT
Prolonged sitting at desk and working on computer.
Region office environment; ability to work at Zone office, Retailers, and event sites.
Air travel and drive long distances required.
Hybrid Role - Remote work 2 days per week (After 90 Day Onboarding)
EDUCATION/EXPERIENCE: BA/BS with 6-8 years of relevant experience
Must possess a valid driver's license and maintain a driving record that is acceptable or probationary under the SOA Driving Record Evaluation Criteria Policy. Must be approved as an "Authorized Driver" by Risk Mgmt. to operate company vehicle prior to vehicle operation.
SALARY RANGE: The recruiting base salary range for this full-time position is $108200 - $154500 / year. Individual pay is determined by factors, including job-related skills, experience, and relevant education or training. See our Careers landing page for additional information about our compensation and benefit programs. Internal job grade: M2
