Assistant A.D./Digital & Creative Media (HR Title: Associate Director) at Southern Methodist University Inc

Posted in Other 14 days ago.

Location: Dallas, Texas

Job Description:


Salary Range:

Salary commensurate with experience and qualifications

About SMU

SMU's more than 12,000 diverse, high-achieving students come from all 50 states and 80 countries to take advantage of the University's small classes, hands-on research opportunities, leadership development, community service, international study and innovative programs. The University offers a strong foundation in the humanities and sciences and undergraduate, graduate and professional degree programs through eight schools.

Now in its second century of achievement, SMU is increasingly recognized for the ways it supports students, faculty and alumni as they become ethical leaders in their professions and communities. The University's entrepreneurial spirit lives in people from every academic discipline who see opportunities to create something new in the world - and work hard to bring their innovations to life. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for our students, faculty and alumni to make a global impact. On the most beautiful college campus in the country, SMU Mustangs are energized by unbridled opportunities - from teaching, learning and research to creativity, performance and athletic endeavor.

About the Position:

This role is an on-campus, in-person position.

The Assistant A.D. for Digital and Creative Media will be responsible for overseeing and managing the Digital and Creative Media department, to include the planning, creation and distribution of creative content across all digital and social media platforms for SMU's 17 sport programs, under the direction of the Deputy Director of Athletics/Chief Communications & Branding Officer.

Essential Functions:

  • Oversee and manage the staff that comprises the areas of creative video, photography, social media, graphic design and brand management for SMU's 17-sport athletics program, with direction from the Deputy Director of Athletics/Chief Communications & Branding Officer;

  • Contribute to the overall vision and goals of SMU Athletics by shaping the digital strategy, to include the development and execution of storytelling, brand-building and fan-engagement content for distribution across the department's social and digital channels;

  • Create and deliver on video and content production calendars, accessible by multiple stakeholders, working with internal staff and outside vendors;

  • Apply strategic methods to constructing annual budget that combine fiscally-responsible decisions with long-term vision for investment in equipment to stay at the forefront of emerging media and content production;

  • Establish methods of planning communications and rhythm of meetings to produce the most robust content stream to effectively tell the story and elevate the brand of SMU Athletics;

  • Work closely with Assistant A.D. for Public Relations and PR staff to develop strategic messaging and unique methods for engaging fans, media and prospective student-athletes;

  • Maintain regular communication and planning schedules with the ticket office, Mustang Club, development and marketing staffs to support ticket sales, attendance and fundraising initiatives and identify new revenue-generating opportunities;

  • Attend and contribute to sport-specific content planning meetings, and guide digital and creative staff in managing those relationships with sport programs to integrate into the program's social strategy and vision;

  • Ensure consistency in brand guidelines and messaging related to content and posting;

  • Position requires regular evening and weekend work


Education and Experience:

Bachelor's is required.

A minimum of three years of work experience creating and distributing creative content across digital and social media platforms is required. Experience in collegiate athletics is preferred, but not required.

The ideal candidate will have assumed progressive digital marketing roles leading a team, including working with leadership to set goals, develop a plan of action and supervise implementation of that omnichannel plan.

Experience executing digital content and creative strategies to align with audience behaviors, goals, and key messages to drive audience engagement is key.

Knowledge, Skills and Abilities:

Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills.

Candidate must possess strong problem-solving skills with the ability to think creatively, develop innovative solutions to problems, as well as identify and source creative deliverables. Strong organizational, planning, and time management skills with ability to prioritize planning, manage timelines, and budgets are essential.

Candidate must demonstrate a strong knowledge of Adobe Creative Suite software, specifically Photoshop, InDesign, Premiere Pro, and After Effects, as well as Microsoft Office Suite.

Physical and Environmental Demands:

  • Sit for long periods of time

Deadline to Apply:

The position is open until filled.

Priority consideration may be to submissions received by April 14, 2023.

EEO Statement:

SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601,


SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.

The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.
More jobs in Dallas, Texas

Texas Capital Bank

RTI International

Texas Capital Bank
More jobs in Other