Oldcastle Infrastructure™, a CRH company, is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. We're more than just a manufacturer of precast concrete, polymer concrete, or plastic products. We're a trusted and strategic partner to engineers, contractors, distributors, specifiers, and more. With our network of more than 80 manufacturing facilities and more than 4,000 employees, we're leading the industry with innovation and a safety-first mindset.
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Job Summary
We are looking for a Demand Generation Manager to develop and implement strategies to generate leads and revenue for the company. You will be responsible for working closely with the sales and marketing teams to align efforts and using data and analytics to measure and improve performance. The ideal candidate will have experience in demand generation, a deep understanding of the sales process, and strong analytical, technical and communication skills.
Essential Duties
Develop and implement creative and effective demand generation strategies and campaigns designed to increase conversion and volume with new and existing customers.
Work closely with the sales and marketing teams to align efforts and build programs that support sales enablement and drive revenue.
Use data and analytics to measure and improve the performance of demand generation efforts.
Develop and maintain relationships with partners, influencers, and other stakeholders.
Monitor industry trends and stay up-to-date on new technologies and techniques.
Create and manage demand generation budgets and forecasts.
Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
Develop a deep understanding of customers, products and the buyer's journey.
Create personas tied to specific customer needs and preferences.
Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
Education/Experience
Associate's degree or at least 4 years supervisory experience is preferred
Working experience with word processing and spreadsheets is required
Knowledge/Skills
5-7 years of experience in demand generation or a related field
Proficiency in marketing automation and CRM software
Strong analytical skills, with experience analyzing data and making data-driven decisions
Knowledge of sales techniques and strategies
Excellent communication and collaboration skills
Ability to prioritize and manage multiple tasks and projects
Strong problem-solving and decision-making skills
Flexibility and adaptability to change
A desire to learn and grow in the demand generation field
Bachelor's degree in marketing or related field
Knowledge of data analysis and visualization tools is a plus
Excellent leader, team-player and self-motivator
What CRH Offers You
Highly competitive base pay
Comprehensive medical, dental and disability benefits programs
Group retirement savings program
Health and wellness programs
A diverse and inclusive culture that values opportunity for growth, development, and internal promotion
About CRH
CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization.
If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!
Oldcastle Infrastructure, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.
EOE/Vet/Disability--If you want to know more, please click on this link.
Date: May 18, 2023
Nearest Major Market: Atlanta
Job Segment: Data Analyst, CRM, Chemical Engineer, Manager, Data, Technology, Engineering, Management
