Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's-Infinite Possibilities. One Family.
PURPOSE STATEMENT
The Sr. Product Manager is responsible for leading product categories. The role includes planning the strategic direction for the assigned categories as well as driving product lifecycle management, establishing pricing strategy, developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results.
This is a hybrid opportunity and this professional must live in the Buffalo, NY area.
KEY ACCOUNTABILITIES/OUTCOMES
Leadership
*Vision/Strategy: Develop and drive assigned category plans and execution to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
*Cross-functional team leadership on key initiative products and programs
*Leadership and collaboration with the DSD Team on key strategic programs for the Ice Cream Cake Business
*Global Partnership and leadership with Productos Rich in Mexico to grow our Hispanic Desserts Portfolio
Understands the Market
*Understands the customer, competitor, consumer and Rich's capabilities and other insights that will be leveraged to shape the categories
*Performs competitive analysis, market quantification and assessment
*Leads Discovery work to generate new products and platforms within appropriate target segments
*Drive VOCC for customer and consumer and translate into business opportunities
*Owns responsibility for understanding the market driving insights that will shape strategy and drive outcomes
Marketing Management
*Leads the license brand strategy and manages the various license partnerships for Ice Cream Cakes (Focus Brands, Hershey's, Mondelez, Hometown Foods)
*Manages Rich's brand strategy and value proposition within the Hispanic Desserts Portfolio
*Responsible for planning and executing marketing plans for Hispanic Desserts to drive demand
*Plans and manages the associated budgets
*Interfaces with external agency partners and customer marketing team and Demand Creation COE for Ice Cream Cake Category to plan and align on marketing support plan
*Accountable for ensuring content and data for assigned category is demand creation ready
*Collaborate with Demand Creation COE digital resources to drive demand
Product Management
*Develop product life-cycle and sku rationalization plan for the categories to optimize portfolio performance
*Product Development and Improvement: Execute innovation/renovation activity against plan
*Product/Segment Knowledge: "Expert" on assigned categories (understand operational capabilities, technical aspects, uses, customer positioning)
*Influences category demand plan, risks and opportunities and gap closing plans
*Provides support and solutions to the Product Supply Chain
*Owns pricing and trade guidelines for the categories and maximizes Rich's value proposition within the assigned categories
*Leads and drives SKU rationalization activities for the assigned categories
KNOWLEDGE/SKILLS/EXPERIENCE
Bachelor's degreein marketing or related field required (MBA preferred) with 8+ years of experience delivering successes in a marketing role
Proven strategic and brand planning skills in a product marketing role with proven success
In-depth understanding of financial principles including the P&L, RONA, IRR and NPV and demonstrated application to achieving category results and creating business cases
Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
Demonstrated ability in collaboration
Demonstrated ability to organize and prioritize work
Demonstrated leadership skills either with direct reports or cross functional resources through leading strategic initiatives through projects/teams
Experience in the food industry a plus
Proven track record of leadership, taking initiative and delivering results
Solid software proficiency including Microsoft Office Word, Excel, PowerPoint #CORP123 #LI-RT1
Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at asc@rich.comif you need assistance completing this application or to otherwise participate in the application process.
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