Senior Associate Corporate Marketing - Paid Media at Moody's Corporation

Posted in Accounting 12 days ago.

Type: Full Time
Location: New York, New York

Job Description:

The Sr Associate of Digital Paid Media is responsible for managing paid digital activation for the business across multiple internal stakeholders, including but not limited to collaboration around digital channel strategies, campaign planning & execution, reporting, testing & optimization loops, as well as the steward of campaign management best practices and performance metrics.As a crucial member of the Central Marketing team and Digital Marketing CoE, you're a performance-oriented campaign activator with proven experience in scaling cross-channel digital paid media programs (search, social, programmatic, etc.) to generate Awareness, Demand, & Conversion. You'll partner with various teams across the company, including but not limited to: Central Marketing, Operating Unit Marketing, Corporate Communications, and external agencies & technology partners. Support the design & development of digital campaigns, managing the process from production to activation, measurement & optimization, ensuring flawless execution.Drive awareness, engagement, & lead acquisition through understanding the competitive landscape, optimizing channel performance, identifying new messaging, targeting, capability opportunities.Work with the various marketing teams, segment leaders, peer activators & digital channel managers, agency partners and legal department in creative process as needed.Test and launch new digital opportunities to market via innovation pilots, optimization efforts, and partnership with various marketing teams.Manage agency relationships for campaign execution, including briefing, review & feedback loops, and alignment with internal stakeholders.Produce performance reports & dashboards with analysis & insight to influence strategy translation & demand planning, increase conversion metrics and optimize performance.6+ years digital marketing experience, 3+ years experience specifically in paid mediaUndergraduate / bachelor's degree required in a business-related discipline. Core capabilities around digital marketing, paid media & digital advertising platforms, audience management platforms, and technical integrations between the twoSoftware: Proficiency in Google Ads, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager In the Central Product Group, we foster a collaborative approach to strategy and marketing to serve our customers. Our culture and approach is anchored in iterative and innovative learning and delivery, that puts the customer at the center of everything we do. We're here to identify new market opportunities, create a company-wide marketing strategy, and drive best practice, consistency and a coordinated approach to product strategy. Our team is made up of dedicated individuals such as marketing and business development experts, product owners and business founders, brand strategists and event professionals. We work hard to build a culture of innovation that encourages experimentation and an open mindset to problem solving. Moody's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, age, religion, national origin, citizen status, marital status, physical or mental disability, military or veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Moody's also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications. For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance. This position may be considered a promotional opportunity, pursuant to the Colorado Equal Pay for Equal Work Act. Click here to view our full EEO policy statement. Click here for more information on your EEO rights under the law. Click here to view our Pay Transparency Nondiscrimination statement.Moody's is a developmental culture where we value candidates who are willing to grow. So, if you are excited about this opportunity but don't meet every single requirement, please apply! You may be a perfect fit for this role or other open roles. Moody's is a global integrated risk assessment firm that empowers organizations to make better decisions.At Moody's, we're taking action. We're hiring diverse talent and providing underrepresented groups with equitable opportunities in their careers. We're educating, empowering and elevating our people, and creating a workplace where each person can be their true selves, reach their full potential and thrive on every level. Learn more about our DE&I initiatives, employee development programs and view our annual DE&I Report at US-based roles only: the anticipated hiring base salary range for this position is $64,600 to $117,000, depending on factors such as experience, education, level, skills, and location. This range is based on a full-time position. In addition to base salary, this role is eligible for incentive compensation. Moody's also offers a competitive benefits package, including not but limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, a discounted employee stock purchase plan, and tuition reimbursement.PDN-993764ac-530a-4419-a8b0-2c3060ab7097

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