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Digital Communications Manager - hybrid of choice at Independence Blue Cross LLC

Posted in Management 30+ days ago.

Type: Full-Time
Location: Philadelphia, Pennsylvania





Job Description:

DIGITAL COMMUNICATIONS MANAGER


Corporate Communications


 


Job description


The Digital Communications Manager will lead the digital strategy for Corporate Communications to achieve goals of growing the Independence brand and demonstrating the company’s commitment to transforming health care and improving the health of people in the communities it serves. This position will lead the department’s social media and digital efforts to tell the Independence story by planning and executing brand journalism, thought leadership, and strategic integrated multi-media campaigns.  


Responsibilities


·         Working closely with internal Independence stakeholders, lead the department’s efforts to strategically promote Independence through digital platforms, including web, social media, video, and blogs and digital paid placements for public health awareness campaigns.


·         Develop social media editorial calendar to support corporate priorities, announcements, public health awareness campaigns, and more. Participate in the monitoring and reporting of this activity.  Create and oversee a plan to promote Independence executive thought leadership using digital means, including the Independence website and social media platforms, in addition to supporting executive social media pages.  


·         Create and oversee a plan to monitor, connect and interact with news media and other thought leaders using digital means, including social media and e-newsletters. 


·         Shape the corporate presence on ibx.com, including oversight of the Newsroom, About Us, and  Initiatives sections. 


·         Assist with media relations efforts as needed, including writing news releases and briefs.

Qualifications


·         Bachelor’s degree in communications, journalism, public relations, English or a related field.


·         5-8 years of directly related experience.


·         Skill and demonstrated leadership with social and digital communications tools and with implementing digital media strategies.


·         Knowledge and experience with public relations concepts and practices.


·         Outstanding writing, editing and oral communication skills.


·         Strong knowledge and skill with PowerPoint. Video editing/producing ability a plus.


Hybrid of Choice:


Independence has implemented a “Hybrid of Choice” model which provides our associates with the flexibility to choose whether to work remotely, work in the office every day, or work in the office on certain days at their discretion. However, management may require our associates to work from Independence’s physical office locations on certain occasions. This role is designated as a role that fits into the “Hybrid of Choice” model. While associates may work remotely, the work must be performed in the Tri-State Area of Delaware, New Jersey or Pennsylvania.


Independence Blue Cross is committed to the health, safety, and well-being of our associates. In support of that focus, Independence expects all new hires to be up to date with COVID-19 vaccination and booster*. Independence’s policy provides reasonable accommodations for medical or religious reasons as required by law. The process for requesting a reasonable accommodation is communicated to candidates when they are offered employment.


* To be considered “up to date” with COVID-19 vaccination and booster, individuals must have received an initial series of the vaccine (whether a 1-dose or 2-dose series) and timely receive a booster once eligible.  Individuals not yet eligible to receive a booster shot will be required to timely obtain a booster once eligible. 


 


 





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