United States, Culver City, CA, Henkel Consumer Brands
Integrated Marketing Director, Kenra Professional
At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.
Do you dare to make an impact?
YOUR ROLE
A thought leader: bring new and impactful ideas, technologies, and agencies to continually and strategically drive Kenra Professional as a marketing & digital leader in professional hair, in partnership with the Product Development (PD) team
A storyteller: Create and execute yearly campaigns to support innovation and legacy SKUs, in alignment with PD, Sales & Key Account strategies and goals. Strong multi-discipline abilities are required including print, ecomm/web, social, PR, influencers, leveraging all holistically for high ROI/ROAS
A social expert: Plan and create, via both on trend branded and UGC, daily / weekly content supporting all channels: TT, IG, FB, YT, Pinterest, customer websites e.g. Ulta, Amazon content
An analytical mindset with a creative vision: Research digital & industry trends, leveraging market knowledge into actionable strategies for appealing and modern content creation (video, tutorials, flat lays, web/email)
This role will have responsibility for the Integrated Marketing, Social, and in house content creation team (expected 3-4 direct reports with 9 total FTE)
YOUR SKILLS
In your application please provide links to the following: A past or current TT, IG, FB, and YT channel that you manage.
A portfolio or link to branded content campaigns you have steered the creation of.
Bachelor's degree in marketing, communications, digital transformation, business, or relevant marketing experience. Masters or MBA preferred
6-8 years marketing experience, with 4+ years of successful people management across multiple marketing disciplines
All brand or agency side marketing experiences encouraged to apply, regardless of industry. Beauty is preferred, but not mandatory
Experience in managing DEI to be a strength across campaigns, ensuring content is relevant and targeted based on specific products usage
Strong intrapersonal skills, able to successfully navigate myriad agencies, influencers, and internal team agendas
Entrepreneurial mindset for marketing, balanced with the resilience required to work in a large corporation with specific protocols and procedures
The salary for this role is $125,000.00 - $140,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.
All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.
JOB ID: 23045674
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067
