Digital Commerce Marketing Manager - Golf Ball Marketing at Acushnet Company

Posted in Marketing 12 days ago.

Type: Full Time
Location: Fairhaven, Massachusetts

Job Description:

The history of the Acushnet Company is tightly woven into the fabric of golf. From the start, we've been committed to enriching the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality, and exceptional service. We are more than a collection of leading golf brands and products. We are a team united in our passion for the game. We are bridge builders who embrace our responsibility to leave our brands, businesses, communities, and the game of golf in a better position than when we started.
Together we live by the credo, "Autograph your work with excellence." We earn our position as unrivaled leaders in every category in which we compete, striving for excellence in all that we do - from the performance and consistency of our products to our engagement with golfers and trade partners, to our commitment to creating a workplace built on diversity, inclusion, belonging and respect.
The Digital Commerce Marketing Manager - Golf Ball Marketing will grow the Titleist Golf Ball Business through all available digital channels. Connecting dedicated golfers with product information and education by creating digital marketing strategies and campaigns that connect with golfers in Partner Retail Websites, Email Platforms, and Social Media, while also crafting Business to Business (B2B) marketing campaigns for the green grass golf shop channel. The keys to success will be defining the digital journey for the dedicated golfer as they consider a golf ball purchase, and connecting them with the right message, at the right time, to help them purchase the right golf ball to improve their game.
Create marketing strategies on a monthly, quarterly, annual basis that prioritize the entire golf ball portfolio, and uniquely tap into all national online partner audiences inclusive of email, social media, and websites. Includes national retail channels (Dicks Sporting Goods, PGATour Superstore etc.) and online marketplaces such as Amazon.
Conduct quarterly audits of all partner retail websites to elevate the positioning of the entire golf ball portfolio. This includes partnering with each retail website to provide the necessary creative assets to elevate the golf ball positioning and showcase the #1 ball in golf in all locations.
Partner with the Sales Team to craft Business to Business (B2B) marketing campaigns that expand usage of Titleist B2B and B2B2B platforms, grow revenue through these platforms, and educate our partners about the golf ball portfolio.
Partner with the Direct to Consumer (D2C) team to develop and execute marketing campaigns that grow the revenue across the entire golf ball portfolio, prioritizing product launch cycles, seasonality, and retail promotion activity.
Document best practices in the digital retail marketing space to share and export to global marketing teams.
Partner with Clubs and Gear digital marketing teams to create efficiency in the golfer journey across partner and Titleist owned digital channels.
BS or BA in Marketing, Management or Visual Merchandising
5-7 years digital merchandising, promotion or marketing experience. Golf knowledge and/or industry experience preferred. Strong golf knowledge and a passion for the game a must.
Domestic travel is required approximately 10% of the time.

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