The Executive Director of Business Unit Communications is responsible for overseeing communications efforts for Johns Hopkins Medicine business units, including Johns Hopkins Medicine International, Johns Hopkins Community Physicians, Johns Hopkins Healthcare, LLC, Johns Hopkins Home Care and patient and student outreach.
This is a senior-level, leadership role that works in close partnership other communications team leaders to ensure that any initiatives or incidents with the potential to impact the reputation of Johns Hopkins Medicine are being appropriately addressed. This role also works closely with the Executive Director of Business Unit and Institutional Marketing to ensure that external communications and marketing efforts across Johns Hopkins Medicine entities and affiliates are strategic and that they are in alignment with the organization's mission, vision and values. This role reports to the Chief Communications Officer.
The Executive Director Business Unit Communications will work closely with the Johns Hopkins Medicine leadership team as well as individual business line leaders to craft and communicate key messages and initiatives that advance the reputation of Johns Hopkins Medicine. This role is also responsible for addressing and elevating any issues that arise across the business lines with the potential to impact the reputation of Johns Hopkins Medicine.
Reporting Relationship: Reports to Vice President of Communications and Chief Communications Officer / JHM
Key Duties and Responsibilities:
In partnership with the Executive Director of Business Unit and Institutional Marketing, directly manage five senior-level communicators responsible for specified business line communications and marketing, ensuring that their external communications plans align with the overall goals and objectives of Johns Hopkins Medicine. This includes the supervision and mentoring of members of the communications team, including setting performance goals and providing ongoing feedback and support.
Collaborate with business line and functional leaders as well as the Johns Hopkins Medicine leadership team to develop and deliver key messages and initiatives to external stakeholders across markets.
Act as a strategic advisor on communications matters, including but not limited to media relations and crisis communications.
Oversee the development and management of omni-channel business line communication plans, including the use of digital and social channels.
Develop and implement success metrics to measure the effectiveness of business unit communications efforts.
Ensure that all communications across business units and affiliates are aligned with the Johns Hopkins Medicine brand.
Work in close partnership with the Executive Director of Issues and External Communications to elevate and address any significant issues that emerge across the business units, with the ultimate goal of protecting the reputation of Johns Hopkins Medicine.
Serve as an internal champion for communications, ensuring that Johns Hopkins Medicine leadership and staff understand the role of the communications team, the need for consistent communications, and the function's priorities and accomplishments.
Preferred Knowledge, Skills, or Abilities:
Bachelor's degree in Communications, Public Relations, Public Affairs, Journalism or a related field.
A minimum of 15 years of experience in communications, public relations, or a related field, with a proven track record of success in managing communication and public relations efforts for a large organization.
Strong communications planning skills, and close attention to detail.
Ability to think strategically and develop long-term communications plans that align with the organization's goals and objectives.
Ability to work effectively under tight deadlines and handle multiple tasks and projects simultaneously.
Excellent interpersonal skills, including expertise in presentations, team facilitations, and ability to provide constructive feedback.
Strong judgement, willingness to navigate ambiguity and a drive to seek continuous improvement.
Experience in media relations and crisis communications.
Experience in health care communications preferred.
Proficiency in Microsoft Office and social media platforms.
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