Reports To: Director, Public Relations & Corporate communications
Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including decorative fashion paints, durable industrial roof repair coatings and, of course, our famous rust-fighting formula that started it all.
Demand Generation at Rust-Oleum is a strategically important function focused on telling compelling stories to achieve sales growth, brand affinity, and to build user connections that generate, nurture and drive measurable demand with DIY end users and professionals. Our hybrid work environment includes two (2) remote days/week.
The Associate Manager, Influencer Partnerships is a critical member of the Marketing Strategy & Demand Generation team who reports to the Director, Public Relations & Corporate Communications and is responsible for creating, building, maintaining and measuring influencer brand relations as well as overseeing an ongoing measurement of influencer performance. Responsibilities will include:
Establish and grow regular communication with influencer partners
Actively source and negotiate new influencer partnerships
Leverage CreatorIQ to analyze influencer partner opportunities and measure success of campaigns
Create comprehensive influencer content calendar in coordination with overall content calendar and publishing strategy
Monitor influencer content to ensure compliance with brand communication blueprint and FTC guidelines
Coordinate affiliate data points and correlate with POS; set KPIs, track conversions and measure success of influencer program
Maintain influencer marketing budget
Negotiate contracts with influencers
4+ years of digital advertising in social media and/or influencer marketing
Bachelor's Degree in Communications, Marketing, Public Relations or related field
Experience using digital advertising/social media channels, tools, techniques and best practices for business
Experience analyzing marketing data and social analytics and identifying/communicating key insights
Working knowledge influencer, social listening and social publishing tools including social listening software; experience with CreatorIQ, Sprinklr and/or Brandwatch a plus
Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus
Team player with the ability to collaborate across a cross-functional team
Strategic Planning: Is proactive, forward-looking and can anticipate trends. Has vision and can create competitive and breakthrough strategies and plans.
Change Management: Ability to adapt to change, anticipate future needs, is flexible, overcomes resistance to change, and demonstrates managerial courage
Problem Solving: Is able to understand and evaluate complex issues and devise and implement successful solutions. Is focused on results, can see hidden problems, and takes logical approach and probes fruitful sources for answers. Is proactive and decisive in nature
Communication: Has effective verbal communication and presentation skills, has effective writing abilities (clear and succinct), had executive presence, has active listening abilities, and can convey important or critical messages that have the desired effect.
Collaboration: Identifies opportunities for shared resources, seeks partnerships, is a team player, and involves others. Builds commitment, fosters open dialogue, and supports diversity and input from all team members. Is open minded and transparent.
Decision Making: Uses critical thinking skills, has a track record of making high quality decisions, does not hesitate when making decision, is confident, and is action oriented.
Developing Others: Coaches others and nurtures emerging leaders. Is a keen listener, provides challenging/stretch assignments, encourages development, confronts and deals with performance issues effectively and delegates tasks effectively in order to develop others.
Judgement: Adopts strategic, analytical and carefully weighted decision-making process in the evaluations of alternative scenarios.
Financial Acumen: Has demonstrated financial acumen; business case and fundamental P&L and ROAS; can successfully budget and forecast, and understands cost implications of decisions.
Integrity & Commitment: Demonstrates integrity, has commitment, shows moral courage, demonstrates emotional intelligence, is values-driven, respects the Company culture, and demonstrates responsible entrepreneurship. Has a can-do attitude and the desire to go above and beyond.
Our hybrid work environment includes two (2) remote days/week.
After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service.
Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.
Solving challenges is the very foundation of who we are. After all, in the beginning, our founder, sea captain Robert Fergusson, didn't particularly care about paint. When he founded our company in 1921, he just wanted to keep his ship intact and stumbled upon a valuable solution. Today, that discovery is Rust-Oleum Corporation.
The same passion that drove the Captain to spend his next few years creating the world's first rust-preventative paint still drives us today. When we see a problem, we work diligently until we've perfected a solution, which has led to some of the most cutting edge, durable and innovative products in the industry. Our creative and talented team of over 3000 people across every corner of the world, help us remain the global leader in protective paints and coatings for both home and industry.