Thompson Restaurants is looking for a marketing rockstar to lead the marketing efforts for our QSR (Quick Service Restaurants) portfolio. This fast growing group of restaurants currently includes 4 distinct brands with 15 total store units in the DC Metro Region. Are you an exceptional brand ambassador that's ready to take on beloved brands like Big Buns and Wiseguy Pizza and help develop a deeper brand image for younger brands like Willie T's Seafood Shack and brb Burgers? This is a unique role that allows you to work with established brands that have cult following while also helping to grow new brands from the ground up. You'll be able to see the impact of your efforts immediately and you'll be able to look back on the brand legacy you've been able to create.
Brand
Understand and communicate a consistent brand look, feel, and voice through various mediums
Collaborate closely with VP of Marketing and Operations team to develop programming and marketing strategy
Develop and manage a marketing calendar to be shared with stakeholders to include promotions, holidays, menu changes, collateral updates, events, social and newsletter, etc.
Be a brand guardian, ensuring each restaurant location is representative of the brand through all applicable mediums.
Manage a loyalty program with strategically placed promotions to increase sales. Experience with Paytronix or similar platforms is a plus.
Manage brand reputation sites such as Google Business, Yelp, etc.
Plan paid promotions and campaign through platforms such as OpenTable, Google, Instagram, Facebook, and Yelp
Manage customer service email, reply to guests or forward to appropriate store locations
Experience working with external agency partners such as PR and digital marketing
Drive increased online ordering
Support new restaurant openings by performing location and competitive analysis, developing the marketing strategy, build community relationships, and plan opening day activities that are unique to that location
Content + Design
Produce high quality in-store signage and branded swag
Work with local and national print vendors for collateral needs
Capture high quality photos and videos for social media
Produce photo shoots and coordinate with chef and freelance photographers to capture high-quality brand photos as needed
Design and edit menus
Provide copywriting for email, web, and print - provide examples
Evaluate and modify content needs based on promotions, engagement, guest feedback, and sales
Develop partnerships with local influencers to create content and expand our social media reach
Software
Microsoft Office Suite
Microsoft Teams
Adobe Creative Suite (Illustrator, InDesign) - provide design samples
Canva
Web
Make on-brand attractive website updates and design changes
Design and update content in Squarespace
Basic understanding of HTML and CSS
Social
Facebook, Instagram, Twitter
Platform manager (i.e. Sprout Social or Meta Business Suite)
Reporting
Experience preparing and presenting a marketing budget
Experience measuring the success of various marketing initiatives in a quantitative manor (budget, resources (time/money), results)
The Brands You will Represent:
Big Buns
Wiseguy Pizza
Willie T's Seafood Shack
Brb - Be Right Burgers
Potential to develop brand new QSR concepts to meet new market demand
About Thompson Hospitality:
Thompson Hospitality is the nation's largest minority-owned food and facilities management company. Our services include hospitality, full dining and quick service restaurants, campus dining, diversity consultation, facility operations and maintenance management. We are a family-run organization with more than twenty-five years providing services built on our core mission to provide a positive experience to every relationship we are involved in: one guest, one client, one team member at a time. As a fast-growing company, we have a growth plan to more than double in size over the next three years. We are looking for team members who are interested in developing their careers to the next level while joining our team of over 4,000 employees, serving clients in over 40 states to include more than 1.9 million guests each year. Thompson Hospitality focuses on three core areas in everything we do:
