Littelfuse is one of America’s Best Mid-Sized Companies (Forbes) and has been named one of the Best Places to Work in Illinois (Best Companies Group) for 11 consecutive years. With its global headquarters in Chicago, Illinois, USA, Littelfuse is a leading, global manufacturer of electronic components serving more than 100,000 end customers across industrial, transportation, and electronics end markets. We have more than 17,000 employees with operations in 15 countries. From semiconductors to sensors… switches to fuses and more… we produce billions of electronic components that help our customers empower a sustainable, connected, and safer world. In 2021, Littelfuse had net sales of $2.1 billion.

This position is responsible for developing and executing on a long-term global marketing strategy for defined segment: Industrial OEM. Develops and executes corresponding annual marketing plans. The role requires the ability to work closely with Global Product Managers, regional sales and regional marketing management to ensure highly effective cross functional collaboration.  The position also serves as the strategic link between customers and sales force.  The position leads the effort to increase our visibility with senior decision makers in the industry while driving our participation in industry associations & events.

Defines Littelfuse Segment Strategy within the target segment

• Collects and analyses market information and defines the business opportunities in the segment


• Segmenting, Targeting, and Positioning of customer groups within the segment


• Identifies growth trends and develops  economic leading indicators for forecasting


• Develops scorecards and measures company’s progress in segment


• Evaluates and manages strategic initiatives, acquisitions, alliances, & partnerships

Oversees sales and marketing execution in Segment

• Collaborates with regional marketing communications teams


• Creates channel value stream maps and customer personas


• Supports and coaches local sales teams with Key Account activities


• Works with regional sales teams to maintain an opportunity funnel for the target verticals.

Defines and quantifies product & solution opportunities for Littelfuse

• Defines product portfolio strategy and road mapping process across all business units


• Leads Voice of Customer activities in segment


• Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data


• Communicates customer product and solution requirements


• Recommends partnerships and acquisition targets

Owns focus area as subject and content internal expert

• Formulates the customer needs for segment, based customer problems to be solved


• Creates holistic Littelfuse value proposition transverse to all product lines


• Supports marketing communications with target audience messages, customer persona


• Creates detailed briefing materials and plans to drive content, strategy, and meaningful action

Serve as Littelfuse industry expert / primary evangelist in the segment

• Participates in codes and standards committees


• Speaks at industry conferences


• Creates regular industry articles & blogging


• Monitors competitor activities


• Responsible for developing and nurturing relationships between org. and key customers

Education Requirements:

• High school degree required.


• College Bachelor’s degree required (Bachelors of Science or other Technical Degree is highly desirable)


• MBA is desirable.


• This job requires a great deal of quantitative thinking, analysis and communications.  As a result, formal education in these areas are required.

Experience

• Minimum required work experience – 10 years in an Industrial or Electrical industry with strong knowledge and awareness of Circuit Protection technologies

• Self-starter, ability to team effectively with all levels and departments of an organization, and a bias for action.


• Strong analytical skills, PC tools including Power Point & Excel, familiarity with SAP/BW a plus


• Good communication skills and presentation skills: must be able to communicate effectively both verbally and in good written form.


• Evidence of good organizational skills with history of handling multiple tasks within a rapid pace environment.

Littelfuse strives to empower associate growth and development in a culture of ongoing collaboration and respect for diverse global perspectives and expertise. Our Core Values – Customer Focus, Integrity, Innovation, Teamwork and Results Driven – supports us on our mission to improve the safety, reliability, efficiency, and performance of our customers’ products and systems.

We are an equal opportunity employer that takes pride in giving every associate the means and courage to make a difference – everywhere, every day.

We offer a competitive salary package and a variety of benefits, including Medical, Dental, Vision, Life, AD&D, Disability and Retirement benefits as well as development opportunities like internal Lean Six Sigma Certification.