Walmart Business is a new initiative to save businesses, nonprofits and governments money, time and hassle so they can focus on their missions. Our aim is to leverage existing Walmart assets and build new capabilities to better serve organizational buyers. We're bringing together the Every Day Low Prices, assortment, omnichannel capabilities, store footprint and community presence of Walmart with new experiences and functionality tailored to the unique needs of organizations.
Senior Manager, Customer & Membership Marketing, Walmart Business
Our team is seeking a Senior Manager, Customer & Membership Marketing, to help lead our efforts to develop partnerships, benefits and offers that are valuable to Business to Business (B2B), non-profit and institutional buyers. The individual will be customer-centric and focused on translating the needs of different organizational customer segments into new member benefits and partnership offers that enable us to acquire and retain satisfied members. This involves building and testing new foundational partnerships, new member benefits and new limited time offers while also working cross functionally to support current customer and member needs. Importantly, this individual will coordinate with colleagues throughout Walmart to unlock new B2B opportunities, ideate on net new B2B opportunities, build relationships with partners, develop new customer and membership benefits and offers, quantify and articulate value to customers and members of new benefits and offers, execute new partnerships and evaluate success based on pre-determined success metrics. This role will work at the strategic level (understanding target customer needs, leveraging customer behavioral & transactional data etc.) and at the operational level (launching and optimizing new member benefits, influencing marketing outreach efforts to execute membership marketing strategy).
This role will work cross-functionally with Product, UX/Design, Finance, Strategy and others within our Marketing team to translate strategy into early commercial wins and accelerate Walmart Business toward the team's aggressive three year growth plan. You will ensure that customers and members are at the forefront while mobilizing existing capabilities and championing new functionality to serve B2B and non-profit customers and members to generate short-term wins. This role will lead identifying new offer opportunities, doing diligence on differentiation and value to institutional customers and members, building business cases to present to leadership, and quickly executing commercial agreements to test and learn new offers with customers and members.
It's an exciting time to join us as this team is just forming, offering the chance to influence the culture and behaviors. You'll have the chance to be an intrapreneur and build something truly impactful from the ground up-all while being backed by the strength of Walmart and having access to the assets of the world's largest omnichannel retailer
You'll make an impact by:
Being a strong advocate for customer and member needs
Leading partnership and member benefit development activities for Walmart Business
Translating vision and strategy into actionable plans and early commercial wins
Using market and competitor insights to continually acquire, retain and grow customers
Rolling up your sleeves to execute those plans
Solving tough problems to deliver results
Collaborating with internal and external stakeholders
Building an inclusive cross-functional team environment
You'll sweep us off our feet if...
You have experience developing new partnerships, member benefits, compelling offers and new services
You have experience or deep interest in building a new business from the ground floor
You have ability to think big and act practically to go from concept to execution
You have experience executing commercial contractual agreements with partner organizations
You have strong storytelling abilities
You have an insatiable desire to understand the evolving customer
You are attuned to the competitive landscape and have a desire to stay up to date on what other companies are doing to serve our target customers and members
You have experience working in cross-functional teams
You are comfortable working in agile environments.
You have strong people and communication skills
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
Benefits and Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com
At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .
The annual salary range for this position is $79,000.00-$169,000.00
Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:
- Regional Pay Zone (RPZ) (based on location)
- Stock equity incentives
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Five years of relevant experience
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location... 702 SW 8TH ST, BENTONVILLE, AR 72716, United States of America