Associate Director, Marketing Planning and Strategy (CA) - Fashion at Walmart

Posted in Other 8 days ago.

Location: Hoboken, New Jersey





Job Description:

Position Summary...

What you'll do...

Associate Director, Fashion Marketing

What you'll do

As an Associate Director for the fashion category, your role is to inspire customers to consider Walmart as a destination for fashion. You will lead Walmart fashion's elevated brands & select seasonal campaigns with the goal of changing the perception of Walmart fashion, attracting new customers to our business and driving repeat amongst existing Walmart shoppers. You will partner cross-functionally with retail, site merchandising, seasonal marketing, as well as paid, owned, and earned media channel teams to create and execute marketing plans for our strategic, high-priority category. You'll also lead fashion partnerships and integrations in exciting cross-functional initiatives like livestreams, Roblox & more.

The ideal candidate has deep experience in fashion, brand strategy, and digital marketing. This role requires a strategic marketer who is also an executional rockstar and can handle multiple projects in a fast-paced environment. Walmart Fashion is a strategic bet and area of rapid growth for the company, and this opportunity is perfect for someone who wants to take on a big job and make a bigger impact.

Key Responsibilities:



  • Elevated Brands. Lead fashion elevated brand marketing campaigns and partnerships - from developing the brief, refining the strategy & overseeing creative development to managing execution and analyzing performance. Partner closely with merchandising teams to understand brand priorities, as well as, in-store experience and signage teams to better leverage our physical footprint to drive growth.


  • Seasonal Fashion/Trend. Lead select seasonal campaigns (eg. Spring/Fall Fashion) to acquire new fashion customers and change perception of Fashion at Walmart Oversee end-to-end campaigns to drive consideration & conversion working with creative, site experience, and digital paid and owned media teams (Partnerships/Influencer, Search, Paid Social/Display, Affiliate & CRM)


  • Fashion Partnerships. Partner closely with the Brand Partnerships & Experiences team to support the fashion category within their digital experiences and elevated partnerships that drive social commerce and brand engagement at scale. Initiatives include Walmart Land on Roblox, shoppable livestreams & more.

  • Manage fashion inputs for always-on affiliate coverage, including influencer marketing



About You

You are passionate about the fashion world. You're a seasoned marketer with deep knowledge of and love for retail. You love to take risks and enjoy working collaboratively to create a vision and then execute on that vision. You have a deep understanding of various marketing levers and how to use them to drive customer behavior. You are never satisfied with the status quo and are constantly looking to learn, grow, and innovate. You enjoy diving into projects and getting your hands dirty in the details, whether it's reviewing creative, driving a team forward, or mining insights from imperfect data. You're a flexible team player. You have great business sense and know when to trust your gut. You are customer obsessed.

Must-Haves

  • 10+ years relevant experience in fashion marketing. E-commerce marketing is a plus.

  • Create and execute a strategy. Pivot when needed.

  • Bias for action is your default state. You enjoy diving into projects and getting your hands dirty in the details, whether it's reviewing creative, driving a team forward, or mining insights from imperfect data.

  • Skilled influencer who can move their agenda forward and communicate rationales to senior leaders.

  • Ability to translate merchant business priorities into compelling customer-facing stories that drive results.

  • Proven ability to work with data to understand and analyze performance, optimize plans, make quick decisions and measure impact to the business.

  • Excellent communication and presentation skills, with a high attention to detail.

  • Prior management experience.

  • BA/BS degree with strong academic record. MBA preferred.



Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...
221 RIVER ST, HOBOKEN, NJ 07030, United States of America
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