Holman is a global automotive leader that serves both commercial and consumer clients The Holman Way by always doing the right thing for our people, our customers, and the community since 1924. The Holman story began nearly a century ago as a single Ford dealership in New Jersey. Today, Holman, headquartered in Mount Laurel, New Jersey, is one of the largest family-owned automotive service organizations in North America with more than 6,500 employees across North America, the UK, and Germany.
Holman delivers a unique range of automotive-centric services including industry-leading fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States. Guided by its deeply rooted core values and principles, Holman is continuously Driving What's Right.
Principal Purpose of Position:
Work with business leaders to develop and execute short- and long-term marketing strategies.
Build strong relationships with key players in each business and region. Meet regularly in-person with management to review marketing outcomes and make recommendations on strategy and budget. Bring this knowledge back to the Marketing leadership team, as well as share within Strategic Accounts group to identify best practices and scale successful programs.
Collaborate with other parts of the Holman Marketing team to align priorities, execute marketing strategies, report on performance, and make marketing decisions.
Develop and maintain a comprehensive understanding of key sales metrics and build complimentary marketing campaigns to support monthly sales goals. Be able to anticipate declines in demand and quickly optimize marketing campaigns and spend to adjust.
Establish project priorities and coordinate with team members to ensure work completion in a timely manner.
Manage vendor relationships for adding or replacing services. Liaise with agencies and vendor partners to drive the creation and adoption of new digital opportunities.
Leverage martech stack to forecast, develop project plans, strategy, scheduling, identify risks, and formulate contingency plans.
Perform all other duties and special projects as assigned.
Relevant Work Experience:
3+ years experience in marketing or account management capacity
Automotive or related industry experience preferred
Four-year college degree, preferably in a marketing-related program
At Holman, we exist to pro vide rewarding careers and better lives for employees and their families. We hire, train, empower, and reward exceptional people. Our journey is guided by our desire to get it right every time and the acknowledgement that we have an opportunity to be better. To be better, we have to do better, and to do better we must know better. That's why we are listening, open to learning new things - about ourselves and each other. We will never stop striving for improved diversity, equity, and inclusion because we are successful together when we feel trusted and supported. It's The Holman Way.
Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.