Web Strategy Manager at City of Boise

Posted in Other 12 days ago.

Location: Boise, Idaho





Job Description:

Summary Statement



The Office of Community Engagement is dedicated to foster deeper connections, empowerment, and engagement through innovative ways, to fulfill the city's vision to create a city for everyone.


  • Crafts, executes, and leads the web strategy for the City of Boise

  • Draws on a digital communication, public relations, and marketing background to communicate, inform and connect various audiences by using web technology

  • Manages the content management system environment in partnership with Information Technology

  • Collaborates with all departments to create web experiences to support business goals while ensuring user-centric design and content

  • Performs all work under general supervision

City employees are provided competitive compensation combined with unparalleled leave, health, and retirement benefits.


Essential Functions



Provides expert technical consultation, leadership, and program management for the maintenance and continuing development of the City of Boise's web presence in support of customer service, strategic communication, city information technology initiatives and community outreach activities. Establishes and enforces web policies and standards and recommends new web tools and approaches to support the city's strategic objectives. (40%)


Oversees web page development. Improves internal standards and processes to promote increased quality, consistency and user-centric design and content. Maintains monitoring systems for key web functions. Develops and maintains site governance standards. Develops and maintains reports of web analytics and success metrics. Manages web vendor contracts, onboarding, and vendor management. Ensures support for social media initiatives on the external website. Ensures support for the publication of video, slideshow, and photographic content on the external website. Manages and enforces global navigation and overall site taxonomy. Partners with the Creative Services team to maintain the official, branded city web templates. (30%)


Serves as the visionary architect/manager and advocate of enterprise-wide web strategy and development and leads the integration of web strategies across the city. Provides leadership and direction in planning, developing, and maintaining the city website and mobile web presence. Ensures compliance with Americans with Disabilities Act (ADA) accessibility requirements for public agencies. Oversees the development of web documentation, tutorials, and training materials. Communicates regularly with city leaders and website administrators. (20%)


Supervisory responsibilities: Employees in this position are authorized to recommend and/or effect the full range of duties (with appropriate managerial review), including hiring, performance evaluations, transferring, promoting, assigning of significant duties, rewarding, disciplining and terminating employment; exercise independent judgment to direct others work and have the authority to take corrective action; and, utilize people skills to communicate, motivate and direct or oversee a person, group, department, or organization. (10%)


Performs other duties as assigned. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this position at any time. Total Percentage = 100%


Requirements



Required Knowledge, Experience, And Training

  • Bachelor's Degree in Communications, Marketing, Public Relations, Computer Science or related field, and

  • 3 years of experience in web strategy management, including use of content management systems and creation of web content



Level of Knowledge

  • Knowledge of web and digital communication

  • Web design and basic web coding skills

  • Selection and use of content management systems

  • Architecture, usability, and analytics

  • Contract management.



Ability to:

  • Communicate and ensure the proper tone is adhered to in various communications

  • Demonstrate exceptional interpersonal skills

  • Adjust to change, personalities, and shifting priorities at a moment's notice

  • Maintain a positive attitude and willingness to help the department achieve its goals

  • Collaborate as part of a small and growing team with a lot of needs from the organization it supports

  • Remain composed and professional in stressful situations, ranging from conflict to emergency demands and deadlines

  • Display an attitude of cooperation and work harmoniously with all levels of City employees, the general public and other organizations

  • Communicate effectively in the English language at a level necessary for efficient job performance

  • Complete assignments in a timely fashion

  • Understand and comply with all rules, policies, and regulations; maintain prompt and regular attendance

  • Perform all essential functions as assigned by an authorized employee, supervisor and/or manager with or without reasonable accommodation.




Preferred Knowledge, Experience, And Training

  • 2 years of leading or supervising team members

  • 2 years of enterprise-wide web strategy management

  • Familiar with Umbraco Content Management System




Special Requirements

Applicants must be able to pass:

  • City of Boise background check processes which includes a criminal history check and reference checks in accordance with the City of Boise Hiring Process Regulation





Working Conditions



The physical effort characteristics and working environment described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



Physical Efforts

The noise level is frequently moderate. Work includes sensory ability to talk and hear. Work in this position also includes close vision, distance vision and peripheral vision. Employees will sit, stoop, kneel, crouch and crawl. Position requires hand/finger dexterity.



Working Environment

The work environment will include inside conditions.
This position works: Attends evening and weekend events to perform responsibilities.
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