Careers that Change Lives The Senior Manager will lead the US Field Marketing team in executing its objectives; effectively launch new products, drive therapy development and expansion to increase market penetration, and increase patient access to OAB / FI through referral pathway and market development efforts. The Senior Manager will work closely with senior commercial leadership to ensure alignment with the activities of the Field Marketing team. This role will oversee setting the field marketing team strategy, analyze the business impact of these programs, and provide the right program visibility to leadership.
This role is open to remote within the continental United States for well-qualified candidates. Travel up to 50%
The Pelvic Health Business is the market leader in advanced treatment of incontinence - related conditions with sacral neuromodulation and percutaneous tibial neuromodulation systems.
Visit www.medtronic.com/pelvichealth to see an overview of the products
A Day in the Life Lead Field Marketing Team
Instill frameworks and collaborative culture to ensure team execution of principle objectives:
Partner with Global Downstream Marketing team and US Sales team to successfully launch new products to achieve revenue / proforma commitments and drive market share gain
Drive therapy development and expansion to increase market penetration, through awareness efforts, fellowships, training, etc., across the entire Pelvic Health portfolio
Increase patient access to OAB / FI through referral pathway and market development efforts, implementing coordinated and targeted programs in partnership with the Sales team
Work in concert with Marketing, Sales leadership, Legal and Compliance to implement high-profile programs and initiatives
Reinforce and undergird strong team relationships with KOLs and VIP physicians
Act as support liaison with senior commercial leadership to enable completion of objectives
Representing Medtronic Pelvic Health
Establish strong relationships with KOLs and VIP physicians, striving for an institutional program by driving a partnership framework through collaboration with Global Marketing and Medical Education
Develop and maintain relationships with the sales organization, HCPs and key practice or hospital staff
Interface with multiple levels in healthcare organizations, including clinicians, staff, and administrators, to help drive awareness and adoption of programs and initiatives
Partner with local Sales representation and management to attend and represent Medtronic Pelvic Health at trade shows and conferences
Travel to meet with HCPs, and customer representatives (in healthcare facilities or other venues) to discuss Marketing initiatives
Internal Communication, Partnerships & Alignment
Establish strong relationships with senior commercial leadership, including Sales, Global Marketing, and Medical Education
Ensure strong leadership alignment with, and support of, programs, initiatives, and product launches
Prepare and deliver executive-level presentations representing the progress of programs, initiatives, and product launches
Ensure Team Understanding and Application of Data & Technology
Synthesize market and revenue data to identify relevant trends which inform strategic opportunity identification
Ensure the team makes full use of digital marketing tools, sales enablement tools, CRM, etc., to ensure strong communication and awareness, both internally and externally
Track, measure, analyze and report marketing program impact to critical internal and external stakeholders
Optimize resource allocations for future / potential expansion or redeployment of the team through the understanding of program analytics
Ensure Consistency & Adherence to Policies / Guidelines
Ensure the team and its output adheres to established guidance and policies associated with promotional labeling
Drive leverage and consistency through standardized deployments of programs & initiatives, yet allow for flexibility where necessary to optimize outcomes
Work in close partnership and communicate regularly with sales management and sales reps to maintain consistency in program targets and scope
Ensure the team complies with all applicable laws and regulations, the AdvaMed Code of Ethics on Interactions with Healthcare Professionals, and company policies
Must Have: Minimum Requirements
Bachelors degree required
Minimum of 7 years of relevant experience in a Marketing or Sales role, or advanced degree with a minimum of 5 years of relevant experience in Marketing or Sales
5+ years of management experience in people, program or project management
Nice to Have
MBA
Demonstrated success in Sales or Commercial leadership
Experience in direct people management
Experience partnering at the senior leadership level
Excellent planning, project management, and analytical skills
Experience partnering with legal, and compliance partners
Experience building relationships with key customers, physicians / KOLs
Understanding of Pelvic Health's products and disease states treated
Established relationships with Pelvic Health KOLs and VIP physicians
Medtronic Pelvic Health Marketing, Sales or Sales Leadership experience
Project management experience
Worked with or has experience interacting with a broad sales force
Multi-level interaction with hospital clinicians, staff, and executives
Exceptional verbal, written and presentation skills - including experience presenting / in-servicing with customers
Strong clinical background through either clinical or business applications
Creative, persistent, and strategic thinker
Ability to build and maintain relationships
Must be detailed-oriented and organized
Self-driven and able to work independently
Proficiency with Microsoft Office Programs
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
