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SRM Product Strategy Lead at Mars Incorporated

Posted in General Business 30+ days ago.

Type: Full-Time
Location: Newark, New Jersey





Job Description:

What are we looking for?


  • 5+ years experience within CPG industry or within data and analytics. SRM / project management / product management experience preferred

  • Entrepreneurial individuals to develop and hold the advanced analytics vision across SRM

  • Ability to understand business requirements, lead design thinking sessions to frame the problem and help create a roadmap of capabilities across different markets

  • Manage and collaboratively work with both internal and external data engineering and data science teams to ensure the right outcomes are delivered through the tools and models

  • Ability to influence and present insights and recommendations from exploratory analysis, models and optimizations to senior business stakeholders

  • Experience of managing a full program lifecycle from conception to prototyping, user testing, deploying, execution, measurement, and value realization for the business

  • Knowledge of, and experience of media mix modelling, search engine optimization, promotion optimization, forecasting and predictive modelling

  • Knowledge of, and experience using key external third-party data sources including but not limited to Nielsen/ IRI/ Store views, Kantar, Homescan Panel, Retail Execution, Shopper card, first party data (online & offline), digital shelf data, Retailer Media, and consumer surveys

  • Ability to establish strong working relationships at all organizational levels across different functional teams

What will be your key responsibilities?

This role is responsible for evangelizing the adoption of data driven decisions across Mars Wrigley by leading the development of advanced analytics methods, using vast amounts of data from data lake (internal/ external data) to provide actionable insights for solving business problems and finding opportunities for profitable growth across SRM & interdependent domains.


  • Lead design thinking sessions and gather business requirements for the relevant problem space

  • Bring in new ideas and solutions to business stakeholders and help create a phased plan of execution

  • Leading complex analytical exercises / projects delivering actionable insights and working closely with product owners to embed the analytical capabilities within business routines

  • Communication and presentation of insights and recommendations to business stakeholders

  • Presentation of program updates to senior Mars Wrigley stakeholders

  • Develop processes and tools to monitor and analyze model performance and data accuracy

  • Delivery through managing the optimal balance of time and level of detail/accuracy given data availability and/or imperfections

  • Lead and govern strategic partners within the Mars eco-system to deliver projects

What can you expect from Mars?


  • Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.

  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • A company that understands the importance of work-life balance.

  • An industry competitive salary and benefits package, including company bonus

  • The chance to take hold of your own career and develop personally and professionally.


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