Careers that Change Lives

The Medtronic Diabetes - Global Consumer Marketing team has an opportunity to hire a Website Marketing Specialist who will support the development of a leading website experience that engages and educates patients about our brand, products, services, and community. The position will identify and develop content that is relevant to our target audience. The role requires knowledge of SEO and content approaches in driving interest to a website experience. Must be adept at understand the latest search landscape and digital-first experiences.

The Diabetes Operating Unit focuses on improving the lives of those within the global diabetes community. As a business, we strive to empower people with diabetes to live life on their terms by delivering innovation that truly matters and providing support in the ways they need it. We're committed to meeting people with diabetes where they are in their journey, always with an aim to make their lives easier. Our portfolio of innovative solutions are designed to provide customers greater freedom and better health, helping them achieve better glucose control, while spending less time managing their disease.

Medtronic Diabetes is headquartered in Northridge, CA. This position is based in the Northridge/Los Angeles area.

A Day in the Life

• Optimize the design, user experience and features of the website based on the business strategy, user feedback and analytics data
• Regularly monitor web pages and website functionality, identifying areas of improvement
• Execute web marketing campaigns for Medtronic Diabetes websites
• Conduct SEO analysis and recommend new landing pages to improve website search rankings
• Link building and blog content development
• Support new content requests and web maintenance with agency partners
• Support recommendations based on performance of the website and other digital channels
• Demonstrate passion for our customers and products through continuous innovation towards the website experience to increase customer engagement and loyalty
• Minimal travel required

• Collaborate with cross-functional teams to design and execute web pages
• Manage multiple projects from concept to completion based on aggressive deadlines
• Expertise in SEO and content development for digital-first brands
• Support the deployment of promotion campaigns and new product launches (eg, email marketing, Search Engine Marketing/Optimization, paid search, social campaigns)
• Demonstrate a data-driven approach by applying insights from analytics data and testing into content development or optimization
• Understanding integrating brand design standards into the website experience
  

Must Have: Minimum Requirements
To be considered, these minimum qualifications must be evident on your resume:

• Bachelors degree required
• Minimum of 2 years of relevant experience, preferbaly in website development at digital-first or ecommerce brands

• Knowledge of web content management system (Drupal, AEM, Wordpress) and marketing automation platforms (Eloqua, Salesforce)
• Familiarity with digital metrics and analytics (Google Analytics, Adobe analytics)
• Expertise in site search, taxonomy, meta data, structured content, and SEO
• Understanding of information architecture, user experience, digital marketing
• Experience with heavy content sites and Content Management Systems
• Have excellent written and verbal communication skills with the ability to effectively communicate with multi-disciplinary teams across multiple level
• Strong bias for action

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)