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Marketing - Content Specialist (Full Time, Day Shift) at Nicklaus Children's Health System

Posted in Media - Journalism - Newspaper 30+ days ago.

Type: Full-Time
Location: Miami, Florida





Job Description:























 



Job Summary



Responsible for creating and/or acquiring content for brochures, website, email newsletters, or other online communications media such s podcasts and blogs. Content can take many forms including website copy, digital images, email marketing campaigns, press releases, video scripts, infographics, polls and questionnaires.



Job Specific Duties




  • Supports Nicklaus Children's Health System's strategic initiatives and formulates editorial policy aligned with the current editorial process. 

  • Coordinates all activities; responsible for project management and information design. Creates and manages editorial workflows within a Web Content Management System while ensuring adherence to WCAG 2.1 Level AA web accessibility standards. 

  • Manages content calendars and maintains time-sensitive material. Maintains menus and indexes within health system websites, as well as, archive and backup content. 

  • Updates external web site with fresh news and information while working with staff, partners, consultants, and customers to ensure timely and fresh public content. 

  • Uses metadata and other methods to optimize search engine positions and communicates with other site owners in order to maximize incoming links. Ensures the site is listed in relevant directories. 

  • Prepares reports to help support the marketing team in measuring content being created, edited, and removed from websites. Ensures a strong understanding of analytic tools such as Google Analytics.

  • Develops ideas and writes original content that can be utilized across multiple marketing channels. Ensures all content is on-brand, consistent in terms of style, quality, and tone of voice. 

  • Gathers information and integrates data from other departments to assist in determining the content of the website. 

  • Works closely with departments to ensure site content is accurate. 

  • Responsible for maintaining and creating links to and from other websites. 

  • Coordinates electronic newsletters, including working with broader team to determine content, assign blogs and create design within the template/platform. 

  • Tracks content of newsletter over time to support creation of fresh, nonrepetitious content. 

  • Distributes newsletter and tracks open rates.  


 

















Minimum Job Requirements




  • Bachelor's Degree in English, Journalism, Mass Communications, Marketing/Communications (or) 4 years of equivalent work experience.

  • 2-3 years of experience working with content production



Knowledge, Skills, and Abilities




  • Ability to be self-directed and work under tight deadlines.

  • Able to work in a close working relationship with other marketing team members.

  • Demonstrates effective group facilitation/consensus-building skills, analytical & problem-solving skills.

  • Able to effectively manage projects utilizing top-notch organizational skills and tools.

  • Knowledge of web publishing content tools and technologies such as content management systems.

  • Possesses knowledge in strategic marketing and communication plan development.

  • Understands medical terminology and technological terminology.

  • Skilled in using Microsoft office tools to meet reporting and content production tasks.

  • Familiarity with photo and image editing software, such as Canva and Photoshop.






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