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Strategic ​Marketing Advisor - Evernorth B2B Consultant Relations - Work at Home at Cigna

Posted in Admin - Clerical 30+ days ago.

Type: Full-Time
Location: Bloomfield, Connecticut





Job Description:

ROLE SUMMARY:

We are currently seeking a Strategic Marketing Advisor (manager) aligned to Evernorth, Cigna's Health Services business segment. This position is responsible for driving B2B consultant relations marketing program and campaigns for Express Scripts, the Pharmacy Benefit's Management (PBM) line of business.

The ideal candidate will work closely with the Consultant Relations leadership and team to develop key strategic initiatives to drive consultant engagement and influence on prospect nurturing opportunities. Reporting to the Director of PBM New Sales and Consultant Relations marketing, this individual contributor will be collectively responsible for developing and driving multi-channel campaigns that tailor market messages to drive consultant influence and buyer trust.

This individual will look for opportunities in the challenges posed by market forces, regulatory environments, consumer needs and developments in pharmacy and health care. S/he will serve as a strategic and proactive thought-partner and collaborate with the business, cross-segment marketing teams and Centers of Excellence (including Brand, Marketing Insights, Customer Relationship Management (CRM), Marketing Operations and Communications).

S/he will collaborate with enablement teams to develop assets, campaigns and resources needed for comprehensive consultant growth strategies in support of PBM sales opportunities for both segment- and deal-level opportunities. In partnership with cross-functional teams, this individual take lead on driving consultant relations product/solutions market messaging which includes presentations, email marketing and webinars. In addition, this role includes engagement on building case studies, testimonials and other enablement materials that position the team to strategically inform and engage with external consultants.

In collaboration with the PBM new sales team, this individual will also assist in producing content and alignment through the team's enablement platforms, including Highspot, Marketo and Salesforce. S/he will also be involved in Account Based Marketing (ABM) efforts including the building of microsites in support of Consultant Relations and on occasion PBM New Sales.

Success is dependent upon productive collaboration with leaders across the enterprise including Consultant Relations, New Sales, Sales Enablement and their teams as well as engagement with cross-enterprise marketing teams on solutions and MarTech optimization.This is a business-to-business role that requires understanding of Challenger selling and best practices in leveraging social, digital and offline marketing strategies and tactics. The successful leader must be comfortable in an environment of dynamic change.

FOCUS IS ON THE FOLLOWING KEY AREAS:


  • In partnership with Director of PBM New Sales and Consultant Relations marketing, work to establish strong relationships with Consultant Relations leadership and enablement teams throughout the organization to develop a strong understanding of GTM priorities and partner on influencer strategies.

  • Align with cross-functional partners to build and execute on strategic marketing plans to support Consultant POD audience segmentation.

  • Direct the creation and execution of a portfolio of strategic marketing approaches to drive consultant engagement and trust from demand generation to Account Based Marketing, across stakeholders, buyer groups and markets.

  • In collaboration with Director of PBM New Sales and Consultant Relations marketing, develop marketing planning and execution of consultant relations influence on prospective prospects including overall experience, communications, presentation and collateral development, reporting success metrics, etc. - by working with marketing, enablement teams and capability centers.

  • Drive innovative approaches and techniques (new technologies, channels, vendors, personalization, pilots, etc.) to optimize effectiveness and results of foundational capabilities and consultant engagement, acquisition and cross-sell campaigns and programs.

  • In partnership with enterprises marketing leadership, support content strategy aligned with consultant relations segment and deal level opportunities utilizing primary sales enablement platform, Highspot.

  • Responsible for driving Consultant Relations Account Based Marketing pilot strategy and support new sales strategy, through microsite development and targeted messaging and collateral.

  • Align with Growth Analytics and Sales Enablement teams and owners of Marketo, Salesforce and website to align campaign optimization and lead gen and nurture opportunities for consultant relations.

  • Establish and optimize strategic matrix-partner relationships within and outside of marketing to yield dynamic, flexible, impactful direct marketing strategy and actions, driving quantifiable results for consultant relations partners.

  • Develop communications campaigns, events and other marketing programs that consistently position consultant relations team to have influence and gain trust within the marketplace.

  • Ensure all marketing programs are tracked and results reported with appropriate scorecards and metrics. Work with marketing leadership, enablement support teams and sales to optimize program/campaign performance.

IDEAL CANDIDATES WILL OFFER:


  • Bachelor's degree in Marketing or similar discipline. Master's is desirable.

  • 5-7+ years of marketing and business strategy experience, must have both business to business and direct to consumer experience. Consultant experience is desirable but not required.

  • Health care or PBM industry experience strongly preferred. Agency experience a plus.

  • Ability to understand and grasp marketing strategy and approach, leverage data and insights to inform strategy and recommended approach, link business need to action, understand how to leverage digital tactics/channels to execute marketing strategy.

  • Critical thinker and creative problem solver, who exercises good judgment in resolving difficult situations, prioritizes and can balance needs with enterprise objectives.

  • Ability to work effectively in dynamic, rapidly changing, team-based environment across multiple functions and in support of diverse buyers and evolving buyer needs.

  • Ability to work in a fast-paced deadline-driven environment, and juggle multiple, sometimes competing, priorities and requirements.

  • Experience executing strategy within timeline, budget and quality standards.

  • Excellent storyteller with an ability to create simple and differentiated messages and pull through marketing tactics.

  • Excellent verbal and written communication skills: role requires writing and editing of market-facing collateral and communications.

  • Experience with marketing automation including CRM and email integration. Experience with lead scoring models, Marketo and Salesforce highly desirable.

  • Must have CMS and microsite development experience to support Account Based Management (ABM) strategic pull-through. Drupal experience desirable but not required.

  • Account Based Marketing and sales enablement strategy and tool experience strongly desired. Highspot experience desirable.

  • People leadership experience desirable. Must be comfortable leading and discussing strategy with executive leadership.

  • Role is full-time remote. Primary headquarters located is St. Louis, MO.

  • Travel required occasionally (less than 10%)

PERSONAL COMPETENCIES SHOULD INCLUDE:


  • Must be comfortable in an environment of dynamic change

  • Comfortable working with business executives with professional acumen

  • Ability to motivate, influence and connect others

  • Ability to influence direction and action; build and leverage internal relationships

  • Goal oriented and personally accountable; resourceful and self-directed

  • Adaptable and flexible; open minded, innovative and creative - seeks 'out of box' solutions

  • Open communicator; excellent oral and written communication skills

  • Buyer focus

  • Strategic mindset

  • Cultural sensitivity

  • Strong interpersonal skills

  • Self-motivated

  • Able to work under pressure on multiple priorities

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 91,300 - 152,100 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

We want you to be healthy, balanced, and feel secure. That's why you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna .

About Evernorth

Evernorth, Cigna Corporation's health services segment, exists to elevate health for all. We're building on our legacy and redefining health care as we know it. Unbiased in how we think, we create without limitation. We partner without constraints, deliver value differently and act in the interest of humanity. Solving across silos, closing gaps in care, and empowering clients, customers, and people everywhere to move onward and upward. When you work with us, you'll be empowered to solve the problems others don't, won't or can't. Join us. What difference will you make?

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

Cigna has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.





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