Content Writer at American Institute of Certified Public Accountants

Posted in Art 12 days ago.

Type: Full-Time
Location: Durham, North Carolina

Job Description:

About the Role:

Reporting to the Senior Manager of Content Writing. You'll write engaging, compelling long-form content that fulfils the requirements of the target audience. Provide well-researched written content through a variety of media, translating technical content into well-understood information using our organizational tone of voice and writing style.

You Will:

  • Write engaging, informative long-form content to attract an audience, engage their sustained attention, and demonstrate the Association's ability to solve their problem

  • Write multiple long-form content such as: blogs, articles, annual reports, video scripts with running time of 10+ minutes, case studies, brochures, interviews, interactive content, magazine articles, by-lined articles, newsletters.

  • Pay attention to Search Engine Optimization (SEO) and keyworks to reach a target audience and attract new readers; promote organic traffic

  • Write content to meet requirements of the content brief, applying brand and technical expertise to expert partners and lay audiences

  • Investigate aspects of brief and develop follow-up questions/requirements/input/feedback for successful output

  • Use the Association style of writing to create easily understood pieces of written information

  • Research content topics and brainstorm concepts and translate to on-brand content

  • Work with editing colleagues and freelancers to ensure no change of writing and editing processes

You Have:

  • Experience developing long-form content for a variety of marketing channels

  • Bachelor's degree in Communication, English, Journalism, Marketing, Business, or related field

  • Hands-on experience with business or financial long form writing, including experience in an agency or in-house creative department

How We Support You:

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, retirement, paid time-off, parental leave, an employee assistance program. We provide resources that support your mental health, and evolve our offerings to meet your needs. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.

About Us:

At The Association, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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