Public Relations Specialist at Garmin International

Posted in Art 13 days ago.

Type: Full-Time
Location: Olathe, Kansas

Job Description:

We are seeking a Public Relations Specialist focused on developing and building relationships and managing communication with journalists and other influencers, for one or more Garmin business segments, including automotive/mobile, aviation, fitness/wellness, outdoor and marine. Lead media and public relations efforts to build awareness of Garmin’s products and facilitate the best possible editorial coverage in print, broadcast and online media.


  • Drive awareness of Garmin’s business segment products and demonstrate their unique advantages of compelling design, superior quality, and best value to members of the media and general public

  • Work closely with Garmin’s Business Segment Board to develop and execute advanced or complex PR strategies and programs that are aligned with the segment’s goals, including press releases, media advisories, product pitches and company statements and quotes

  • Communicate appliciable strategies and programs to Garmin offices and teams in other countries and assist in translation and localization of messaging when needed

  • Maintain and grow relationships with media contacts and other influencers throughout the respective industry, including facilitation of review/demo units when applicable, including managing larger, key media relationships

  • Lead efforts to make Garmin the global leader within the respective market

  • Attend and represent Garmin at industry tradeshows and PR events

  • Plans and executes large media events surrounding new products introductions, tradeshow activities and other special events

  • Communicate a deep understanding of Garmin’s product line and the competitive landscape

  • Collaborate with Garmin’s Social Media Manager and Content Creators in developing market-related content for the company’s social media channels

  • Assist with other business segments’ PR needs as necessary and work with the appropriate associates to react quickly and accurately to communication needs in absence of manager

  • Provide mentoring to Media Relations Associates as appropriate

  • Assist the Corporate Communications team and Communications department in other markets and areas as needs arise


  • Accept and complete projects and other duties as assigned by supervisor or manager


  • Bachelor’s Degree in Public Relations, Marketing, Communications, Journalism, English, or related field from an accredited four year college or university

  • Must possess a minimum of 1-2 years of public relations or marketing experience

  • Demonstrates a working knowledge of Garmin products and the market(s) served

  • Demonstrates excellent verbal and presentation skills

  • Displays compelling writing skills and knowledge of Associated Press style guidelines

  • Exhibits outstanding professionalism, judgment, and integrity

  • Willingness to travel to trade shows and media events

  • Must be a highly organized self-starter able to manage multiple projects and meet deadlines with minimal supervision


  • Experience in/enthusiasm for navigation, consumer electronics, wireless and activities associated with Garmin products and services

  • Experience with digital/social media

Garmin International is an equal opportunity employer.  Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.

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