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Marketing Technology Manager (Remote) at Inmar, Inc.

Posted in Science 30+ days ago.

Type: Full-Time
Location: Winston Salem, North Carolina





Job Description:

The Marketing Technology Manager utilizes technology and general marketing knowledge to support all marketing efforts for Inmar, working with Sales Enablement, Product / Corporate Marketing, and Sales to maximize the results of all campaigns. Works collaboratively with other sales enablement team members on all technical aspects of the organization’s marketing automation tools, including email marketing, marketing lead management, database/list management, campaign execution and analysis of campaign metrics. The position will require extensive use of Pardot, Salesforce.com, the Google suite of products, and other 3rd-party solutions. On occasion will be responsible for assisting with research as needed to support lead generation campaign preparation.

Primary Accountabilities:


  •  Set up programs / campaigns (emails, forms, landing pages, etc.), including creating assets (email, landing page) through templates/HTML coding as directed by Marketing Technology Manager


  • Set up, test, execute and manage lead gen and marketing campaigns (including email campaigns, trade shows, webinars, advertising, etc.) in a number of virtual environments to ensure message quality as directed by Marketing Technology Manager  


  • Utilize marketing-related technology programs and systems, including Pardot, Salesforce.com,  Zoom, Survey Monkey, etc.


  • Work extensively in marketing automation system (Pardot) including:


  • Work with Marketing Technology Manager and Salesforce Admins to collaborate on best practices on data quality and data life


  • Work with Marketing Technology Manage on strategy and execution for data usage and maximum delivery on all marketing campaigns


  •  Design and implement automated business rules as directed by Marketing Technology Manager


  •  Design and implement opt-in programs.


  • Manage pre-existing and establish new rules to interface website behavior.


  • Perform testing to optimize campaign performance


  • Analyze and optimize campaigns through learnings regarding  methodology around email campaigns, including structure of emails, send times, segmentation, etc


  • Become familiar with  marketing dashboards and reporting to interpret open rates, click through, deliverability, conversions


  • Assemble reports by compiling, consolidating, formatting and summarizing information


  •  Serve as “consultant” to stakeholders regarding results of campaigns and reporting, providing feedback, interpretation, and recommendations as to campaigns’ results.


  • Maintain marketing contact database quality including maintaining data governance and segmentation programs as directed by Marketing Technology Manager


  • Implement standard processes (as it applies to marketing automation) as directed by Marketing Technology Manager


  •  Manage adjacent web tools and platforms (e.g., Zoom, Cvent, CrowdCompass) as directed by Marketing Technology Manager


  • Collaborate with Marketing Managers and Sellers on campaigns, strategy, and execution



  • Manage and execute automation efforts for non-Marketing aspects of the company as directed by Marketing Technology Manager



    •  Sales-based training webinars


    •  Monthly system update alerts


    • Various customer campaigns




  • Manage marketing aspects of CRM system (Salesforce.com), as directed by Marketing Technology Manager,  including:



    • Create and manage marketing related SFDC campaigns


    • Create, manage and clean campaign member lists


    • Leverage data enrichment tools to research missing information and develop new leads as well as connecting and cleaning sales contact data.


    • Provide day-to-day end-user support as needed (including system configuration, complex formulas and system maintenance)


    • Educate other users with best practices to enhance and increase their knowledge of Salesforce.com



  

Required Qualifications:


  • Bachelor’s degree in business, marketing, or communications


  • Minimum of 3  years experience working with a marketing automation tool (i.e.,Marketo, Eloqua, Pardot, Hubspot, etc.) required


  • Minimum of 3  years experience working with a CRM system (i.e., SalesForce or NetSuite) highly preferred


  • Or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position


  •  Technical savvy and comfort with software applications


  • Analytical Thinking/Reasoning


  • Aptitude for learning new technology concepts and systems/software quickly


  • Must be thorough and very attentive to detail


  • Must be collaborative with other departments, demonstrate patience and diplomacy,  and have a mindset of “customer service”


  • Driven to continuously improve systems and processes


  • Working knowledge of Word, Excel or Google Docs, Sheets, and Slides is required


  • Working knowledge of HTML, CSS and other web programming languages is a HUGE plus


  • Working knowledge of project management software (i.e., Wrike, ASANA or Percolate) is a HUGE plus


  •  Understanding of key online marketing strategies and concept


  • Ability to think logically and analytically to solve complex problems


  •  Excellent verbal and written communication skills


  • Excellent organizational, project and time management skills


  •  Self-motivated, able to assume responsibility and work autonomously in a professional manner


  • Embraces new skills acquisition


  •  Some extended work hours be required at times


SAFETY:

  • Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

#LI-JG1 #LI-Remote





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