The Director of Consumer Analytics oversees development and implementation of analytics best practice including Business & Category Performance utilizing POS and Consumer Panel data, Marketing Measurement & Effectiveness, and Behavior-based confections demand landscape. Assess market landscape, category performance, media performance, consumer landscape and trends, areas of non-consumption and white space for all relevant Ferrara current and prospective categories. Owns analytic learning agenda for direct reports.
Ways you will make a difference
Leads a team of Analytics professionals overseeing development and evolution of Analytics best practice
Establishes himself/herself as a strategic business partner with Chief Marketing Officer, Chief Growth Officer, and Integrated Marketing, Innovation, and Strategy teams
Provides Consumer Analytics thought leadership and collaborates on best practice approaches with cross-functional teams
Leads company-wide reporting of business performance of POS and Consumer Panel data, highlighting key action areas and providing strategic insights to Senior Leadership
Identifies and sizes market opportunities, business performance, consumer trends, areas of non-consumption, and white space
Owns analytics learning agenda for team of direct reports
Develops and drives utilization of a behavior-based confections demand landscape
Uncovers strategic insights utilizing consumer data and business performance to drive critical actions, helping drive strategy to grow market share
Leads Marketing and Media measurement & effectiveness including leveraging real time data for improved decision making and ROI
Develops foresight into confections trends enabling greater external focus
Proven track record of delivering actionable business recommendations, influencing decisions, and impacting results
Translates data and analytic outcomes into actionable insights; especially the ability to explain difficult analytic concepts and market opportunities in simple, applicable business terms
Drives introduction and adoption of a comprehensive range of consumer data and analytic methodologies, continuous improvement in techniques and cost, and identifies new tools and technology to increase effectiveness
Strong knowledge of multiple consumer data, advanced analytic methods and modeling techniques, intelligence and visualization tools
Agility with undefined objectives and responsibilities, ability to devise an effective solution in unstructured situations
Supervisory experience with demonstrated ability to lead, motivate and develop a team
Skills that will make you successful
Strong project management skills; ability to cover multiple tasks and to leverage peer influence to drive projects to on-time completion
Strong oral/written communication skills
Strong analytical acumen
Strong creative & problem solving ability
Ability to learn quickly, and then act with agility
Comfort working independently & through ambiguity
Desire to operate in fast-paced, hands-on environment
Bias for action & passion for delivering results
Experiences that will support your success
Bachelor's degree
7+ years of CPG relevant experience/area of consumer analytics
5+ years of team management experience with proven track record of developing, coaching, and mentoring diverse market research teams
Extensive experience with qualitative/quantitative methodologies and techniques, marketing mix modeling/predictive analytics, conjoint, MaxDiff, TURF, Habits and Practices, segmentation, claims testing, packaging testing, brand and communications testing, product testing, brand health and equity tracking, concept testing
