We are looking for a full-time Media Marketing Specialist for our headquarters in the Greater Kansas City area. 

Responsibilities

As a leading worldwide provider of navigation devices and wearable technology, our focus is on developing, designing and supporting superior products. Our advanced technology promotes performance, safety and ease of use in every market we serve. That makes us an engineering and technology company with a keen focus on recruiting talent in those fields. But the same vertical integration business model that keeps all design and manufacturing processes in-house also gives us the incentive to hire top performers from different backgrounds, including operations, finance and accounting, information technology, sales, marketing and communications.

Now seeking: Dreamers. In marketing communications, we dream it and create it. All of the company’s promotional and communication needs are completed in-house by these “creatives” in an advertising agency-based set-up. This includes everything from advertising, promotions and print production to media relations, exhibition coordination and website maintenance. Everyone from artists, writers, designers, media buyers, event coordinators, video producers/editors and public relations specialists work together to bring campaigns and product-centric promotions to life. If you’re a dreamer, gather up your portfolio and show us your vision.

We are looking for a full-time Media Marketing Specialist for our headquarters in the Greater Kansas City area.  In this role, you will be responsible for managing the media planning, buying, and execution across media outlets.  Other essential functions include:

• Develop, build, buy, implement and manage media marketing campaigns across media outlets, ie: digital, social, print, out of home and TV


• Identify and recommend the media mix that would be the most effective in achieving marketing goals


• Possess strong negotiation skills to ensure best rates are achieved for media buys


• Work with internal marketing stakeholders to ensure campaign assets are ready to be launched on time with partners


• Manage relationships with media partners to ensure programs are properly executed


• Maintain advertising budgets and ensuring that all buys remain within budget


• Establish performance benchmarks and KPIs for all campaigns


• Work directly with internal clients to understand business segment goals/objectives 


• Create and implement new strategies


• Compile secondary research in support of media opportunities


• Research and analyze competitive landscape


• Collaborate with marketing team members to understand and report on how all our advertising efforts are working together

Qualifications

Qualified candidates possess a Bachelor's degree in business, marketing, advertising, communication, journalism or another field relevant for performing the essential functions of this role.  Other requirements include:

• Minimum of 3 years digital, social, print, TV, and/or out of home media buying experience


• Experience with advertising


• Previous experience with managing multiple campaigns with substantial monthly budgets


• Previous experience building presentation materials and presenting a plan to management


• Demonstrates proficient knowledge of media opportunities available


• Ability to organize, interpret and present various media data


• Demonstrates mathematical aptitude to ensure accuracy of accounting documents and media schedules


• Demonstrates proficiency in using Microsoft Office programs including PowerPoint and Excel 


• Must be detailed-oriented and can work proactively and effectively with minimal supervision


• Ability to prioritize and multi-task in a fast-paced environment 


• Demonstrated strong and effective verbal, written, and interpersonal communication skills


• Must be team-oriented, possess a positive attitude and work well with others


• Demonstrates excellent time management and follow-up skills with proven success in meeting deadlines 

Experience with advertising on a local, national and international scale is highly preferred.

Garmin International is an equal opportunity employer.  Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.