At The Association, our impact is global. We help people build and grow careers that improve their lives, help communities succeed, and help countries build strong economies. Together, we lead the most influential body of professional accountants and shape the future of the global accounting profession.

What You’ll Do:

The core purpose of this role is to develop and lead on the implementation of marketing strategies which drive awareness, engagement, and desire for careers in accounting and finance, building a strong student pipeline into the profession, while delivering revenue and volumetric growth in AICPA & CIMA student membership.

Reporting into the Global Director of B2C Growth, you’ll be a strategic marketer with a strong background in student recruitment within higher education/college or graduate recruitment within a leading firm. You will be extremely familiar and have an emotional connection to high school and college/university student audiences, understanding their behaviours, attitudes, channel preferences and generally what motivates them. Familiarity within the US and UK education market would be highly advantageous.

Key Responsibilities

• Develop, implement, and continually refine the AICPA & CIMA Student Pipeline strategy which includes planning, prioritizing, and executing against acquisition KPIs


• Work cross-functionally with our Content, Learning, and technical teams and a marketing delivery squad to create, test, deploy and optimize marketing strategies


• Gather and develop the insights needed to identify audiences and create market segments, personas and go to market strategies


• Oversee budgeting and forecasting of media spend and return on investment, managing CAC. You're committed to ensuring the efficiency and impact of the delivery squad


• Manage the strategy but also support the team with hands-on execution where necessary


• Own your expertise and lead your marketing squad to become an energetic, fun, high-performing growth focussed team.

Your Experience:

• Prior experience working for education or ed-tech brands with a proven track record in delivering results - essential


• Able to direct and prioritise multiple projects in a fast-paced environment - essential


• A data-driven mindset and strong commercial acumen - essential


• Prior experience leading a team with an approachable and inclusive style - essential


• Experience in managing performance marketing budgets, channel mix and optimising ROAS (hands-on campaign experience or in-depth management of agency performance) - essential


• A willingness to be hands-on as needed - essential


• A team player able to network and build relationships across the organization - essential


• Knowledge and experience of agile marketing delivery models - desirable


• Experience managing or supporting research to identify and define market segments and personas - desirable


• Experience in the US and UK education sector - desirable


• Background in growth strategy with an understanding how to balance brand and acquisition - desirable


• CPA and/or CGMA licenced - highly advantageous

Who We Are

At The Association (AICPA + CIMA), we are transforming the accounting and finance profession. We are future-focused, empowering the world’s most highly skilled accountants and finance professionals to stay relevant, meet today’s demands, and prepare for tomorrow’s challenges through quality education, resources, and training.

How We Support You

We provide flexibility as to when and where you work (based on role) to help you achieve a good work-life balance. You’ll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

Ready to help shape the future of the accounting and finance profession at The Association? Apply today!

Who We Are

At The Association, we are transforming the accounting and finance profession. We are future-focused, empowering the world’s most highly skilled accountants to stay relevant, meet today’s demands, and prepare for tomorrow’s challenges through quality education, resources, and training. ​

Learn more about The Association on LinkedIn and our Career Site. ​

How We Support You ​

We provide flexibility to help you achieve a good work-life balance. You’ll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.​

We offer benefit options that support your wellbeing, in and out of the workplace, including healthcare, retirement, paid time off, parental leave, and an employee assistance program. We provide tools and resources that support your mental health, and continuously evolve our offerings in order to meet your needs. ​

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.​

Ready to help shape the future of the accounting profession at The Association? Apply today at https://us.aicpa.org/career.