To support our accelerated growth, we are looking for a highly-motivated, results driven individual who has a passion and proven experience in developing great and engaging content that attracts prospects and converts to product sales and satisfied customers.

The Content Writer (CW) works closely with our digital advertising team (DAT) to develop and improve content on websites, social media platforms, as well as advertising platforms. The CW also works closely with Product Manager (PM) to fully understand all product benefits and market USPs. CW works closely with Customer Service Manager (CSM) to better understand actual customer perspectives and attitudes, etc. The CW reviews Google Analytics in concert with DAT to best understand typical customer demographic for product and ensure appropriate and appealing content.

Our personal care products have excellent professional and marketplace reviews among our new and long-term loyal customers. Our dedicated research, manufacturing, marketing, and quality teams enable Aidance to maintain, improve and launch new products and brands. Join our team and experience the rewards, satisfaction, and joy of improving the wellness and quality of life for our customers.

• Work with Product Manager and Channel Mangers, Customer Service to gain insights into products and customers to generate compelling content and highlight product USPs


• Produce compelling content for online ads, website, website landing pages, email newsletter/special offers and social media  


• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content with a sensitivity to appropriate language and claims for personal care/medicinal products


• Work with Lead Web consultant, in particular, to generate compelling ad and landing page content


• Monitor and analyze the performance of key performance indicators (KPIs) e.g. via website metrics, Google Analytics, Google Adwords, to offer suggestions for improvement


• Plan and develop seasonally appropriate content for site and email newsletters. Coordinate publication with DAT members.


• Identify customers’ information and knowledge needs and potential gaps in our content; recommend/develop new content to address needs/gaps.


• Define and ensure all-around content consistency (style, fonts, images, and tone)


• Participate with and contribute to product management and product development meetings


• Other responsibilities within means and scope of practice to meet position and/or company goals

Physical Demands

• The employee is occasionally required to stand; walk, use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch


• The employee must be able to lift and/or move up to 25 pounds

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position.  Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.  All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.  To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others.  The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

The company is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.

Salary: $54,000.00