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InVue Enterprise Account Manager - Social Media at Hearst Communications Inc.

Posted in Media - Journalism - Newspaper 30+ days ago.

Type: Full-Time
Location: Amherst, New York





Job Description:

InVue Digital, Hearst Digital Marketing Services’ premier agency, is looking for a talented, hard working, and highly-motivated social media marketing specialist to join our rapidly growing team of digital marketers.  

The Type Of Person We’re Looking For:  


  • You have a passion for social media marketing and digital marketing as a whole.

  • You have a creative mindset when it comes to the development of social media content.

  • You have a strong understanding of various social ad campaigns and what it takes to drive results for a client.

  • You have a strong understanding of what it takes to reach a targeted audience on social media and how to leverage that audience to positively influence campaign results for your client. 

  • You’re well-versed in the intricacies of popular social media advertising platforms including Facebook, Instagram, and LinkedIn. Experience with or a working understanding of alternative ad platforms such as Twitter, Snapchat, Pinterest, and TikTok are beneficial but not required.

  • You are self-motivated, able to multitask, and hold yourself accountable for your work and the associated deadlines.

  • You are capable of working in a remote environment and effectively collaborating with  distributed teammates. 

  • You have an entrepreneurial attitude and are always seeking new opportunities to better the situation of yourself, your colleagues, your clients, and the agency.

  • You have strong verbal communication skills with a strong ability to explain complex situations in an easy-to-understand manner. 

  • You have strong written communication skills and are capable of crafting high-quality emails, ad copy, and website content when necessary.

  • You have a strong understanding of how to responsibly manage budgets for large clients.

  • You have a strong understanding of digital marketing performance metrics, as they relate to your job and core responsibilities.

  • You are able to properly manage stress, perform well in fast-paced environments, and utilize the resources available to you in order to maintain your workload.

  • You are organized and able to manage multiple concurrent tasks and requests from clients or internal channels.

  • You are able to delegate work to your available resources and lead your colleagues to ensure that we are working toward a singular goal. 

  • You are proactive with your work and consistently bring new ideas to the table.

  • You have a desire and ability to learn and develop quickly.

  • You have strong determination to go above and beyond to ensure clients surpass their competition.

Key Responsibilities: 


  • Overseeing the strategy and performance of multiple agency social media advertising campaigns.

  • Day to day management of social media advertising campaigns including performance optimization, budget management, and campaign development of Facebook, Instagram, LinkedIn, and other social platforms. 

  • Development of strategy and content for engaging organic social media campaigns that help drive engagement and nurture a client’s social media presence. 

  • Providing internal reports on department campaign performance to the Agency Director.

  • Working with the Agency Director to implement new strategies and improve current processes.

  • Acting as a go-to social media resource for agency sales, staff and clients.

  • Performing quality assurance prior to launching campaigns.

  • Providing weekly and monthly updates to agency clients and partners regarding performance, metrics and trends.

  • Appropriately managing client budgets to ensure appropriate pacing in order to meet campaign goals.

  • Achieving stated campaign goals through appropriate budget allocation and optimization of campaigns in order to consistently deliver a strong return for our clients.

  • Performing in-depth audience research, strategic analysis, competitive assessment, ad production, and campaign development.

  • Recommending content and layout suggestions for websites to improve user experience and lead conversion.

  • Implementing and refining necessary tracking, including troubleshooting errors and setting up goal or eCommerce tracking capability for various tracking platforms. 

As part of its continued efforts to maintain a safe workplace for employees, Hearst Newspapers requires that all employees who receive a written offer of employment on or after November 11, 2021, be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law.  Hearst Newspapers will consider requests for reasonable accommodations on an individual basis in accordance with applicable legal requirements.





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