Job Description:

Shopper Insights Lead - AFC

Job Description

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work.  If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark. 

The Shopper Insights Lead within the AFC Business Unit will have responsibility for leading the Business Unit in understanding shopper, category and retail / total Commerce trends.  The individual in this role will be responsible for engaging with Kimberly-Clark Customer Teams, and for acting as Insights SME with Retailers, where needed.  Qualified candidates will have experience and expertise in designing and executing insight work, including proficiency in insight methodologies, data analysis and development of compelling and actionable insight reports.  A background of shopper, consumer and / or category insights is essential to success in the role.  Key capabilities will include strong communication skills, the ability to work effectively across teams and to interact with customers.

POSITION SCOPE:

This role represents the voice of the shopper for the AFC Business Unit and is responsible for ensuring brand & category initiatives follow “Insights to Execution” principles.   The role primarily supports AFC Marketing and Sales, working across AFC Brands as well as across customers.  This individual collaborates closely with Category Management, BU Sales, Marketing, and Insights & Analytics teams--linking category, brand, shopper and customer solutions. 

This is a Work Flex position allowing for Part- Time home office based.

PRIMARY RESPONSIBILITIES

• Develop and deploy retailer, category and shopper research and analyses (e.g. path-to-purchase, situation assessment, strategic business plan, etc.).


• Drive strategic category leadership initiatives by leading development of foundational tools to enable Field teams to strategically partner with customers to share Kimberly Clark category vision and growth platforms.


• Work cross-functionally to integrate insights driven strategies to drive omni-channel category and brand growth.


• Identify opportunities to drive digital category and brand growth via search, navigation, digital shelf, assortment, digital marketing, etc. 


• Provide insights and thought leadership in support of key business processes (e.g. Top-to-Tops, Innovation Summits, strategic business planning, etc.).

• Partner with Field Shopper Insights team members to leverage FC insights and translate into customer-facing insights through the understanding of the customers’ shoppers.


• Build insights-centric sales stories, by leveraging best available sources of data and insight and creating compelling story-telling narratives.


• Lead integration of FC Shopper Insights Learning agenda and create strong linkage between FC I&A and Field Shopper Insights, to ensure that FC BU research initiatives are informed by shopper and retailer dynamics, and that the insights are compelling, accessible, and useful to Field Sales.     


• Ensure BU go-to-market strategies & executions, including packaging changes, innovation, shopper marketing, etc. are based on shopper understanding and needs.


• Pilot and promote new shopper insights capabilities within the FC Business Unit.


• 
  

EXPERIENCE / QUALIFICATIONS:

• Experience and expertise in designing and executing shopper research.


• Minimum of 5 years of experience in transforming business analyses and data from multiple sources into actionable insights for Sales, Shopper Marketing, and Category Management. 


• Proven track record of leveraging innovative ideas and approaches to business analyses and research, via new analytical approaches, methodologies and thought frameworks. 


• A history of creativity in the use of data and the exploration of emerging data sources.


• History of influencing internal partners and retailers with data-driven insights, and a track record for driving business results via strategic insights.


• Ability to foster collaborative partnerships with Category Management, Shopper Marketing, Brand Marketing and Sales, and a history of leveraging these partnerships to win with retailers and shoppers.   


• Proficient in PC-based applications (Outlook, Word, Excel and PowerPoint).

• Ability to develop and deliver actionable insights relative to customer, category and retail marketplace performance.   

EDUCATION REQUIRED: MINIMUM OF BACHELOR’S DEGREE
 

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.

K-C requires that an employee have authorization to work in the country in which the role is based.  In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization.  However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing.

Global VISA and Relocation Specifications:

K-C will support in country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C’s applicable mobility policies. The benefits/policy provided will decided in K-C’s sole discretion.

Primary Location

USA-IL-Chicago

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Salary: $18,000.00

Apply Now