Job Description:

Sr. Experiential Marketing Manager

Job Description

Kimberly-Clark Professional’s (KCP) North America in-house creative agency is looking for an experienced Sr. Experiential Marketing Manager who can help develop the strategy and oversee the execution for trade shows, promotional events, corporate events, virtual events and webinars, and other experiential marketing activities. In addition, this individual will be responsible for duties including management of customer and show/event needs, budget management, and gauging the effectiveness of event-based initiatives surrounding Experiential Marketing activities. The Sr. Experiential Marketing Manager will report to The Creative Agency Associate Director and will work closely with Customer Marketing and Demand Generation teams.

Responsibilities:

• Leading the front-end strategy development for experiential marketing, in collaboration with internal stakeholders and external partners, for the overall sector as well as individual events based on annual plans. This is inclusive of process work standards as well as specific event engagement strategies.




• Working with Marketers, Design Team and vendors, while utilizing project management software tool, to oversee implementation and execution of major experiential initiatives (from concept through execution).




• Partnering with Demand Generation Team to develop pre- and post-event engagement strategy, lead management tactics, and campaign analysis metric goals/benchmarks for measurement of success.




• Creating and communicating detailed timelines and status updates for team members, stakeholders and vendors while consistently ensuring awareness and completion of all required tasks




• Travel for on-site project management and oversight, as needed




• Vendor management




• Overall fiscal management of experiential marketing events budgets and ensuring PO’s, invoices, and monthly expense reports are processed and completed in a timely manner




• Lead continuous improvement activities to drive operational efficiency strategies to be employed across all events.




• Infuse metrics-minded behavior for experiential marketing by determining/setting benchmarks for analysis and measurement.

Qualifications:

• 5+ years of experience with proven success in strategizing for and executing experiential marketing initiatives, including trade show, corporate, & promotional events




• Experience working closely with brands from different verticals and bringing the brand vision and product portfolio to life as part of a unified event/experience




• Excellent communication and organizational skills




• Demonstrated ability to formulate and manage budgets and timelines




• Ability to interact professionally and effectively with team members at all levels within the organization, as well as with customers and supplier partners




• Must be able to make quick decisions to creatively troubleshoot and problem solve when challenges are presented on site.




• Experience in executing lead management tactics




• Effectively able to work in a fast-paced, deadline driven environment while managing multiple projects simultaneously




• Experience managing creative output to ensure alignment of event strategies to overall business objectives

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work.  If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark. 

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.

K-C requires that an employee have authorization to work in the country in which the role is based.  In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization.  However, based on immigration requirements, not all roles are suitable for sponsorship.

This position is subject to drug and alcohol testing, including pre-employment testing.

Global VISA and Relocation Specifications:

This role is available for local candidates already authorized to work in the role’s country only. K-C will not provide relocation support for this role.

Primary Location

USA-GA-Atlanta-Roswell

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Salary: $93,100.00

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