Copywriter II at Gap Inc.

Posted in Other 4 days ago.

Location: San Francisco, California





Job Description:

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.    

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.


About the Role


The Copywriter II is responsible for drumming up smart, product-proud, on-brand copy for a variety of promotional marketing collateral. Working independently and in collaboration with other writers, designers, marketers, and brand managers, you will help support our promo creative team by writing sale- and promo-focused copy for online, app, in-store, email, and social channels. The Copywriter II will also assist in writing customer loyalty copy for our GapCard and Gap Good Rewards programs as needed, and work on special projects that arise as the result of continually evolving needs of the business.


What You'll Do



  • Reports to promo Editorial Manager. Partners cross-functionally with Design, Marketing, Brand Marketing, Project Management, Digital Operations, Strategy, and Merchandising. Must be accountable, delivering copy on time and with consistently high quality.

  • Must be efficient, managing own workload across multiple projects and deadlines.

  • Must be witty, easily adopting the unique Gap brand voice.

  • Must be curious, learning consumer insights and the needs of individual vehicles to provide on-strategy copy.

  • Must play well with others, collaborating with cross-functional partners to execute projects, including marketers, designers, and writers.

  • Must be a multi-hyphenate, delivering brand-appropriate, customer-facing language through in-store signage and navigation, product naming, promotional eventizing, and brand-defining vehicles.

  • Proofread design comps and printer's proofs.

  • Self-edit and proofread manuscripts prior to delivery.

  • Ensure accuracy of product information and price points.

  • Prioritize and manage workload.

  • Work independently to anticipate problems before they arise; find solutions and follow-up on own initiative.

  • Protect business by ensuring copy has stylistic, account, and legal approvals.

  • Continually ascertain workflow efficiency and accurate completion of jobs according to preset timelines.


Who You Are



  • You're a highly motivated, organized writer with obsessive attention to detail. You believe that brands should have personalities and those personalities should feel fun, inspirational, and approachable. You think strategically about every project and look at content from all angles.

  • Minimum educational level: BA preferred.

  • Current and evolving sense of pop culture and fashion trends.

  • Mastery of brand-driven social media vehicles, including Instagram and Facebook.

  • Ability to create and execute a broad creative copy vision and write in an editorial voice.

  • Good interpersonal skills with an ability to communicate clearly and concisely.

  • Excellent editing skills with on-the-job proofreading experience.

  • Articulate thinker with a sense of humor and an ability to take creative direction, react quickly, and interact productively during brainstorming sessions and kick-off meetings.

  • Mastery of the English language.

  • Excellent creative writing skills.

  • 2+ years retail, social media, copywriting, or editorial experience.

  • Knowledge of marketing materials and processes.


Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*

  • See more of the benefits we offer.


*For eligible employees


Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.


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