Senior Digital Analytics Manager at Kforce Inc

Posted in Other 12 days ago.

Location: Boston, Massachusetts





Job Description:


RESPONSIBILITIES:

Kforce has a client seeking to hire a Senior Digital Analytics Manager in Boston, Massachusetts (MA).

Summary:
With a commitment to innovation, this client employs some of the world's top engineers and designers! It was ranked as one of the 'Happiest Companies to Work For' and awarded an 'Employees' Choice Award 2018 Best Place to Work' by Glassdoor. Its culture thrives by embracing diversity and rewarding imagination. If you would like to make a difference globally and locally, apply now.

Responsibilities include:


  • Drive business value through web and marketing analytics insights

  • Work with our cross-functional stakeholders and be the thought partner in supporting prioritized initiatives

  • Recommend actionable insights by diving deeper into website and marketing data (site optimization, customer journey, audience identification, segmentation)

  • Maintain and update dashboards that will be used by our partners globally

  • Knowledgeable with website KPIs

  • Ensure accurate website reporting and tagging for North America and Western Europe platforms

  • Strong understanding of CDP and campaign optimization strategy

  • Drive our marketing analytics platform advancement

  • Be an equally collaborative partner to both our business and technology partners







REQUIREMENTS:



  • Bachelor's degree in a quantitative field such as Engineering, Marketing, or Business

  • Must have 5-7 years of web platform measurement (Omniture or Google Analytics) and ad platform measurement experience (Google Ads, Instagram Ads, Facebook Ads, Email platforms)

  • Have a strong understanding of CDP (Segment, Zaius, Tealium Audience Stream, Adobe CDP, etc.)

  • Proficient in Excel and PowerPoint

  • Enjoys working in a collaborative environment and possesses strong communication skills

  • Positive attitude and willingness to learn new things

  • Knowledge of SQL or ability to work with a large database a plus

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.



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