Kforce has a client seeking to hire a Senior Digital Analytics Manager in Boston, Massachusetts (MA).
With a commitment to innovation, this client employs some of the world's top engineers and designers! It was ranked as one of the 'Happiest Companies to Work For' and awarded an 'Employees' Choice Award 2018 Best Place to Work' by Glassdoor. Its culture thrives by embracing diversity and rewarding imagination. If you would like to make a difference globally and locally, apply now.
Drive business value through web and marketing analytics insights
Work with our cross-functional stakeholders and be the thought partner in supporting prioritized initiatives
Recommend actionable insights by diving deeper into website and marketing data (site optimization, customer journey, audience identification, segmentation)
Maintain and update dashboards that will be used by our partners globally
Knowledgeable with website KPIs
Ensure accurate website reporting and tagging for North America and Western Europe platforms
Strong understanding of CDP and campaign optimization strategy
Be an equally collaborative partner to both our business and technology partners
Bachelor's degree in a quantitative field such as Engineering, Marketing, or Business
Must have 5-7 years of web platform measurement (Omniture or Google Analytics) and ad platform measurement experience (Google Ads, Instagram Ads, Facebook Ads, Email platforms)
Have a strong understanding of CDP (Segment, Zaius, Tealium Audience Stream, Adobe CDP, etc.)
Proficient in Excel and PowerPoint
Enjoys working in a collaborative environment and possesses strong communication skills
Positive attitude and willingness to learn new things
Knowledge of SQL or ability to work with a large database a plus
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.